Techware Lab is seeking an experienced and dynamic Digital Marketing Manager to lead and expand our digital marketing team. The ideal candidate will have a deep understanding of all key digital marketing areas, including SEO, SEM, content marketing, social media, email marketing, and analytics. The role involves managing a team, training them across the full spectrum of digital marketing, and ensuring exceptional client interaction and follow-ups. Candidates with experience handling clients from the Middle East, US, and Canada are preferred. The candidate must also have experience working with IT and diverse industries.

Skills

• Digital Marketing
• SEO
• SEM
• Good Verbal and Written Communication
• Problem Solving
• Email Marketing
• Google Analytics

Requirements

• Job Role Digital Marketing Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry Information Technology & Services

Secondary locations

About

Not provided

Responsibilities

Team Management and Training:

• Lead, mentor, and manage a team of digital marketing professionals.
• Identify skill gaps and provide training to ensure the team is well-versed in all digital marketing disciplines.
• Expand the digital marketing team as per project requirements and organizational growth.
• Foster a culture of learning, collaboration, and accountability within the team.

• Build and maintain strong relationships with clients, ensuring timely communication and follow-ups.
• Act as a dependable point of contact for clients, understanding their needs and translating them into actionable strategies.
• Provide regular updates to clients regarding campaign progress and performance.

• Work closely with the sales team to understand client needs and requirements.
• Develop and present innovative ideas and proposals to convert potential clients.
• Share tailored strategies and solutions, improvising as needed to align with client expectations.
• Collaborate to ensure a seamless transition from prospecting to project execution.

• Develop and execute comprehensive digital marketing strategies tailored to the client’s business goals.
• Optimise campaigns for performance across various channels, including search engines, social media platforms, and paid advertising networks.
• Monitor key performance metrics and present insights to drive decision-making.

• SEMrush: For SEO and competitor analysis.
• ChatGPT, Grammerly, and QuillBot: For content creation and optimization.
• Later, Hootsuite: For social media management.

• Evaluate existing processes and implement improvements to increase efficiency and effectiveness.
• Stay updated on the latest digital marketing trends and technologies, integrating them into strategies as appropriate.
• Ensure all campaigns align with industry best practices and compliance standards.

• Leverage prior experience in managing digital marketing campaigns for IT and other industries.
• Adapt strategies to suit different industry requirements and client demographics.
• Understand and address the unique challenges of working with clients based in the Middle East, US, and Canada.

Other Requirements

• Experience: Minimum of 5–8 years of digital marketing experience, with at least 3 years in a managerial role.
• Technical Expertise: Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics tools (e.g., Google Analytics, SEMrush).
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate strategies and results to clients and stakeholders effectively.
• Leadership: Proven ability to manage, mentor, and grow a high-performing team.
• Client-centric: Demonstrated ability to manage multiple clients across regions, with a focus on delivering exceptional service.
• Problem-Solving: Strong analytical skills to identify challenges and develop innovative solutions.
• Dependability: Highly organized and dependable in meeting deadlines and delivering quality results.

Good to have

• Candidate must hold a graduate or postgraduate degree.
• Experience working with international clients, particularly from the Middle East, US, and Canada.
• Knowledge of marketing automation tools and CRM platforms.
• Familiarity with industry-specific digital marketing trends and tools for IT, e-commerce, and other sectors.

About the Company

Techware Lab has been creating amazing IT products and services for some of the world’s most innovative brands, government organizations and companies. Our 50+ team members include UI/UX design, mobile app and web development, digital solutions, cloud computing and marketing strategy.

Our services include Consulting, Strategy, UX/UI Design, Mobile and Software Development, Integration, Digital Marketing, Enterprise System Enablement, Support and Maintenance.

Techware Lab offers mobility and cloud solutions across industries, including Retail, Education, Healthcare, Pharma, Logistics, Financial Institutions, Manufacturing, Media and Entertainment. We provide solutions for multiple devices platforms – Android, iOS, Windows Mobile, Web and HTML5.
Techware Lab provides 360-degree IT services. From business strategy and design to development, marketing, analytics and product lifecycle management - we've got you covered.

Specialties
Digital Signage solutions, IOT, Mobility, UX/ UI Design, Strategy & Consulting, Digital Marketing, Enterprise Mobility, Mobile Engineering, Enterprise System Integration, Digital Transformation, Customer Feedback Solutions, Mobile Testing and Web solutions.

Reach out to us for your IT requirements

Mobile Technologies:
->Android, iOS, J2ME, Black Berry, Symbian, Brew, GPS Tracking etc.

Web Development Technologies:
-> PHP, Asp.Net, MySQL, Word Press, Smarty, Drupal, Magento, Joomla, Os Commerce, OpenCart, X-Cart, OS Date, CakePHP, Code Igniter, Ajax, CSS, Jquery, Java Script, Flash, HTML, MVC etc.

Designing & Creative:
-> Photoshop, CS3/4/5, Flash, HTML, DHTML, Ajax, CSS, Java Script, HTML5

Digital Marketing:
->On Page SEO, Off-Page SEO, SMO, Link Building, PPC, Email Marketing, Content Writing etc