We, at Khatabook, are looking for an Associate – Growth Marketing to help design, execute, and scale user communication campaigns that directly impact business growth. As part of the Growth team, you’ll be responsible for setting up and managing campaigns across WhatsApp, Push, SMS, and In-app channels.

From uploading templates and creating user segments to analyzing campaign performance, you’ll be involved in the full lifecycle of marketing execution. This is a hands-on role perfect for someone at the start of their career who’s excited to learn fast, take ownership, and contribute to high-impact growth initiatives. You’ll work closely with performance marketers, product managers, designers, and analysts to craft user journeys that reach millions of MSMEs across India.

Skills

• Strong Analytical Thinking
• Microsoft Office
• CleverTap
• Detail orientation
• Organizational skills
• Strong Communication
• Multitasking
• Marketing
• Digital Marketing

Requirements

• Job Role Associate Growth Marketing
• Job Type Full Time
• Workplace Type Onsite
• Industry Financial Services

Secondary locations

About

Not provided

Responsibilities

• Set up and execute marketing campaigns using CleverTap and other marketing tools

• Upload WhatsApp templates to Meta and coordinate for approvals

• Monitor campaign performance (CTR, conversion rates, etc.) and generate monthly reports

• Coordinate with product, creative, content and analytics teams to align on messaging and improve campaign performance

• Support in planning, scheduling, and budgeting of campaigns across different customer segments

• Maintain clean documentation of templates, journeys, and campaign experiments

• Continuously test, optimize, and iterate on campaigns to improve results

Other Requirements

• Someone with a strong interest in growth marketing, user engagement, or performance campaigns

• Analytical mindset with ability to draw insights from campaign data

• Proficiency in Microsoft Office, Excel, Google Sheets

• Basic understanding of tools like CleverTap and Meta for Business

• Eagerness to learn fast, take ownership, and grow in a fast-paced startup environment

• Detail-oriented with excellent organizational skills to manage multiple campaigns simultaneously

• Strong communication and multitasking skills

• Clevertap, Marketing, Digital marketing
  
  

Good to have

Not provided

About the Company

Founded in January 2019, Khatabook is the world's fastest-growing Saas company. It has become India's leading business management app for MSMEs with 13 languages & 50M+ downloads in a remarkably short period of time.