We are looking for a sharp, curious, and user-obsessed Junior Copywriter / Copywriting Intern to join the Khatabook Marketing team. This role is perfect for someone who loves writing, understands digital communication, and wants to create high-impact copy that drives clicks, engagement, and conversions.

You will work closely with the marketing and product teams to craft clear, compelling, and performance-driven communication for our products.

If you’re someone who understands audiences, can translate briefs into powerful messaging, and knows how to leverage AI tools to produce high-quality copy faster and smarter, we’d love to hear from you.

Skills

• Copywriting
• Communication
• Content Writing
• Collaboration Skills
• ChatGPT
• Storytelling

Requirements

• Job Role Intern - Copy Writer
• Job Type Internship
• Workplace Type Onsite
• Industry Financial Services

Secondary locations

About

Not provided

Responsibilities

Write High-Impact Communication
● Write clear, concise, and persuasive messaging that drives clicks, engagement, and loan conversions.
● Adapt tone and messaging based on user persona, campaign objective, and communication channel, including:
              ○ Push Notifications
              ○ WhatsApp messages
              ○ SMS communication
              ○ In-app banners and product messages
              ○ Landing pages and marketing creatives
              ○ Social media posts and campaignsUnderstand the User
● Develop user-centric communication that resonates with small business owners and Khatabook users.
● Translate complex lending information into simple, easy-to-understand messages.
● A large portion of our work will involve Hindi communication, so the ideal candidate should be adept at:
● Writing marketing copy in Hindi and Hinglish
● Translating English communication into natural, conversational Hindi
● Ensuring the tone feels relatable for Tier 2 and Tier 3 audiences
Work From Brief to Execution
● Quickly understand campaign briefs, target audience, and product messaging.
● Turn briefs into high-performing communication concepts and copy variants.
Optimize for Performance
● Write copy optimized for CTR, engagement, and campaign performance.
● Experiment with multiple hooks, formats, and messaging styles.
You will help write copy that:
● Drives clicks on Push Notifications
● Improves CTR on WhatsApp messages
● Encourages product usage
● Improves engagement with marketing campaigns
Use AI to Scale Creative Output
● Use AI tools effectively to ideate, iterate, and refine copy.
● Combine human creativity + AI efficiency to ship high-quality lending communication quickly.
● We actively use AI tools to speed up writing and creative ideation. The role will involve:
● Using tools like ChatGPT, Claude, Midjourney, etc. for ideation
● Exploring new AI workflows for faster content production
● Learning how to combine AI speed with human creativity
Collaborate With Teams
● Work closely with product marketing, growth, and design teams.
● Incorporate feedback quickly and iterate on communication based on performance.
Assist senior copywriters, designers, editors and products teams with:
● Campaign concepts and ideas

● Social media posts and brand communication
● Marketing scripts and ad copy
● Content for new product launches
You’ll get exposure to how marketing campaigns are built from idea to execution.

Other Requirements

● Bachelor’s degree or higher in any discipline
● Strong written communication skills in English & Hindi
● Prior experience with content, marketing copy, or digital communication is a plus (internships/projects accepted)

Good to have

Nice to Have
● Experience writing for fintech, lending, or growth marketing
● Familiarity with push notification or WhatsApp marketing
● Understanding of performance marketing or CTR-driven communication

● Contact length - 3 months

About the Company

Founded in January 2019, Khatabook is the world's fastest-growing Saas company. It has become India's leading business management app for MSMEs with 13 languages & 50M+ downloads in a remarkably short period of time.