The Digital Marketing Specialist will develop and implement online marketing strategies to drive brand awareness and lead generation. Responsibilities include managing social media channels, creating content, and analyzing campaign performance. The ideal candidate will have proven experience in digital marketing and a strong understanding of SEO and SEM.

Skills

• Google Analytics
• Google Ads
• Mailchimp
• HubSpot
• Semrush
• Ahrefs
• Adobe Photoshop
• Adobe InDesign
• WordPress
• Hotjar
• Social Media Marketing
• SEO

Requirements

• Job Role Digital Marketing Specialist
• Job Type Full Time
• Workplace Type Remote
• Industry Human Resources Services

Secondary locations

About

Not provided

Responsibilities

1. Develop and execute digital marketing strategies.
2. Manage digital advertising campaigns.
3. Create engaging content for web, social, and email.
4. Optimize website content for search engines.
5. Analyze website and campaign performance.
6. Monitor and engage on social media.
7. Design and execute email marketing campaigns.
8. Collaborate with cross-functional teams.
9. Stay updated on industry trends and best practices.
10. Experiment with new strategies and channels.
11. Manage relationships with agencies/vendors.
12. Ensure compliance with regulations.
13. Optimize website for conversions.
14. Train and mentor junior team members.

Other Requirements

1. Proficiency in SEO, SEM, and social media marketing.
2. Strong written and verbal communication skills.
3. Analytical mindset with experience in data analysis tools like Google Analytics.
4. Creative thinking and ability to generate engaging content.
5. Familiarity with email marketing platforms and strategies.
6. Knowledge of digital advertising platforms such as Google Ads and Facebook Ads.
7. Ability to manage multiple projects and prioritize tasks effectively.
8. Proficiency in using marketing automation tools like HubSpot or Mailchimp.
9. Understanding of UX/UI principles for optimizing website performance.
10. Adaptability to stay updated on industry trends and best practices.
11. Experience with graphic design tools like Adobe Photoshop or Canva is a plus.
12. Bachelor's degree in Marketing, Communications, or related field is preferred.
13. Certification in digital marketing (e.g., Google Ads certification) is a bonus.
14. Strong problem-solving skills and ability to work well in a team environment.
15. Experience with A/B testing and conversion rate optimization techniques.

Good to have

Not provided

About the Company

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