We’re looking for an Associate Manager - Performance Marketing who can own performance outcomes end-to-end across Affiliate Marketing, Google (UAC/Search/YouTube), and Meta, with a strong bias for experimentation and efficiency.

Skills

• Performance Marketing
• Meta Ads
• Google Ads
• Affiliate Marketing

Requirements

• Job Role AM - Performance Marketing
• Job Type Full Time
• Workplace Type Onsite
• Industry Financial Services

Secondary locations

About

Not provided

Responsibilities

• Own and scale performance marketing across Affiliate networks, Google, and Meta (user acquisition)
• Build a testing engine for creatives, audiences, and funnels
• Drive measurable improvements in CPI/CAC, ROAS, retention, and payback
• Partner closely with Creative, Analytics, and CLM to improve conversion and LTV
• Set up tracking hygiene and attribution alignment across platforms (events, postbacks, MMP reporting)
• Media & Growth Ownership
• Plan, launch, and optimize campaigns across Meta, Google, and Affiliates
• Manage budgets, pacing, and performance guardrails with daily reporting
• Build channel-level playbooks (what works, why it works, how to scale)
• Affiliate Marketing
• Onboard, manage, and scale affiliate partners/networks
• Define rules for traffic quality (fraud checks, caps, payout models, blacklists/whitelists)

• Improve partner performance via offers, creatives, and funnel iteration
• Experimentation & Optimization
• Run structured A/B tests: hooks, creatives etc.
• Diagnose drops across the funnel (click install activation purchase) and fix with cross-functional action
• Creative Performance
• Write crisp creative briefs: hook hypotheses, angles, personas, CTAs
• Work with creative team to ship high-volume variations and learn fast
• Measurement & Analytics
• Ensure clean event mapping + dashboards (channel, campaign, cohort)
• Monitor anomalies: attribution drift, low-quality traffic, sudden CPI/CAC spikes

Other Requirements

• Proven experience with Affiliate Marketing (partners, payouts, quality controls, fraud signals)
• Hands-on experience scaling Meta Ads + Google Ads (UAC/Search/YouTube) with strong optimization depth
• Strong analytical comfort: funnels, cohorts, incrementality thinking, reporting discipline
• Experience with MMPs (AppsFlyer/Singular/Adjust) and deep linking setup
• Knowledge of fraud prevention patterns (click spamming, IP/device anomalies, incentive abuse)
• Creative-first performance mindset: angles, hooks, iteration velocity
• 3-6 years in performance marketing (startup/agency preferred)
• Clear proof of outcomes: scaled spend with efficiency (CPI/CAC/ROAS), improved funnel conversion, or profitable affiliate growth
• Comfortable owning targets and explaining results with clarity

Good to have

Not provided

About the Company

Founded in January 2019, Khatabook is the world's fastest-growing Saas company. It has become India's leading business management app for MSMEs with 13 languages & 50M+ downloads in a remarkably short period of time.