Lead and implement digital marketing strategies to increase brand visibility and drive customer engagement. Oversee the development and execution of online marketing campaigns across various platforms. Analyze and report on the effectiveness of digital marketing efforts to optimize results and achieve business goals.

Skills

• SEO
• Social Media Marketing
• Marketing
• Digital Marketing

Requirements

• Job Role Digital Marketing Lead
• Job Type Full Time
• Workplace Type Onsite
• Industry Software Development

Secondary locations

About

Not provided

Responsibilities

• Overall campaign management, including market research, target audience segmentation, content development & execution, digital marketing campaign performance and tactical recommendations.
• Developing and executing strategic marketing campaigns aligned with business objectives, target audiences and budgets.
• Collaborating with cross-functional teams to create compelling marketing collateral.
• Managing relationships with external clients, agencies, vendors and partners to ensure timely and effective campaign execution.
• Ideate and implement comprehensive campaign strategies and timelines, leveraging digital marketing channels, ensuring seamless execution and delivery.
• monitor campaign performance, measure ROI, Prepare and present campaign reports & insights to stakeholders.
• Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.

Other Requirements

• 3+ years’ experience as a campaign manager, marketing manager or a similar role.
• Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers and web analytic tools etc.
• Strong understanding of marketing principles, campaign development and digital marketing channels.
• Relevant certifications in digital marketing or campaign management.

Good to have

Not provided

About the Company

We specialize in designing and delivering tailor-made digital solutions to enterprises and startups worldwide. Our team of highly experienced developers, designers, and innovators has designed web and mobile application solutions for companies across the world.