The Associate Manager - Marketing Business Partner - Growth will support the marketing team in developing and implementing strategies to drive business growth. Responsibilities include collaborating with cross-functional teams, analyzing market trends, and optimizing marketing campaigns for maximum impact. The ideal candidate will have strong communication skills, marketing expertise, and a passion for driving business growth.

Skills

• Campaign Management
• Web Analytics
• Social Media
• Email Marketing
• Digital Marketing
• Marketing
• Growth Hacking

Requirements

• Job Role Marketing Business Partner - Growth
• Job Type Full Time
• Workplace Type Onsite
• Industry Technology, Information and Internet

Secondary locations

About

Not provided

Responsibilities

- To take end to end responsibility of Digital Marketing & oversee CLM projects like reactivation, cross sell, digital event promotion, demand generation for different BUs

- Strategizing with management, marketing leaders and all other stakeholders for campaign plan preparation

- To ensure execution of PN/Email/SMS/Journeys/On-Site/In-App campaigns associated with the aforementioned projects and plans with the CLM team.

- Tracking the conversions from Google, email and SMS campaigns and improving the percentages and numbers. Will require deep diving into data

- To work in a high-volume email/SMS marketing environment

- Brief & oversee the work of Content/Copywriters, internal designers who will deliver assets for each campaign

- Deep dive into Campaign Data and draw strong insights

- Deliver regular reports of campaign results, including analysis and evaluation of KPIs.

Other Requirements

- 2-5 years of relevant experience in a Growth role in preferably SaaS products.

- Strong understanding of funnel analytics and associated metrics

- Uber understanding of CRM tools like Intercom / Netcore / CleverTap.

- Should have detailed understanding of campaigns & journeys basis the Marketing Funnel

- Knowledge & Fluency in MS Office & Google Analytics

- Knowledge of email design with a creative eye is a big plus

- Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc

- Technical understanding of deliverability challenges for email and push notifications.

- Comfortable with handling large data sets in excel

Good to have

Not provided

About the Company

We’re on a mission to make eCommerce simple, accessible and trustworthy

We enable eCommerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more.

Our platform leverages data, workflows and supply chains at scale, providing you with just about everything you need to provide a delightful customer experience.