We are looking for a dynamic and results-driven Digital Marketer with proven experience in the skincare, personal care, or hygiene products industry. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and brand presence online.

Skills

• Digital Marketing
• SEO
• SEM
• Social Media Marketing
• E Mail Marketing
• Google Analytics
• Google Ads
• Creativity
• Communication
• E Commerce

Requirements

• Job Role E commerce Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry FMCG / Hygiene and wellness

Secondary locations

About

Not provided

Responsibilities

• Plan and execute end-to-end digital marketing strategies across all online channels (SEO, SEM, social media, email marketing, influencer marketing, etc.).
• Drive traffic, engagement, and conversions through organic and paid campaigns.
• Optimize the company website and product pages for SEO to increase visibility and rankings on Google.
• Manage Google Ads, Facebook Ads, Instagram Ads, and other digital paid campaigns with clear ROI targets.
• Create and manage content for social media platforms, ensuring alignment with the brand voice and target audience.
• Collaborate with design and content teams for creatives, ad copies, and landing pages.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, Search Console, etc.) and present actionable insights.
• Stay up-to-date with industry trends, competitor strategies, and new digital marketing tools and techniques.
• Manage influencer collaborations and online brand reputation.

Other Requirements

• 3-5 years of hands-on digital marketing experience, preferably in skincare, personal care, or hygiene products.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, and affiliate/influencer marketing.
• Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and other marketing automation platforms.
• Ability to analyze metrics and identify growth opportunities.
• Strong creative and communication skills.
• Experience with e-commerce websites and marketplaces (Amazon, Flipkart, Nykaa, etc.) is a plus.

Good to have

Not provided

About the Company

Bioweal Products is an enterprise deeply focused on hygiene and wellness products that cater to every aspect of people and families. Starting its foray with the launch of Time Sanitary Pads, a top-quality offering under the feminine hygiene range of products. In quick succession, Bioweal intends to launch several product offerings not only in the areas of feminine hygiene, but extend to the other areas under the hygiene business, namely Infant Hygiene, Adult Hygiene and Family Hygiene. Bioweal Products leverages an omni-channel product distribution strategy in order to ensure that the end customer has more ways than one to access and purchase our products in a way that is most convenient to them.