Optimize website content and structure for search engine visibility and ranking. Monitor and analyze website traffic and performance to make strategic SEO improvements. Collaborate with marketing team to implement effective SEO strategies and drive organic traffic growth.

Skills

• SEO
• On page Optimization
• Off page Optimization
• Social Media Advertising

Requirements

• Job Role Seo Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry FMCG/Hygiene and Wellness

Secondary locations

About

Not provided

Responsibilities

• SEO Strategy Development: Develop and implement SEO strategies to improve rankings, traffic, and visibility on search engines. Conduct keyword research and analysis to identify high-value keywords and content opportunities.
• On-Page Optimization: Optimize website content, meta tags, headers, and images to align with SEO best practices. Ensure the website's technical SEO elements (such as site speed, mobile-friendliness, and crawlability) are optimized.
• Off-Page Optimization: Develop and execute link-building strategies to acquire high quality backlinks. 
• Engage in outreach and build relationships with relevant websites and influencers.
• Content Strategy: Collaborate with content creators to produce high-quality, SEO friendly content.
• Conduct content audits and recommend improvements for existing content.
• Social Media Advertising: Manage and optimize social media ad campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
•  Develop and implement social media ad strategies to drive traffic, engagement, and conversions.
•  Analyse and report on social media ad performance, adjusting strategies to improve results.
• Analytics and Reporting: Monitor, analyse, and report on SEO and social media ad performance using tools like Google Analytics, Google Search Console, and social media analytics platforms. 
• Track key performance indicators (KPIs) and provide actionable insights for continuous improvement.
• Stay Updated: Keep up to date with the latest SEO trends, social media advertising best practices, and algorithm updates. 
• Adapt strategies based on industry changes and emerging technologies.

Other Requirements

• As an SEO Specialist, candidates must possess a deep understanding of SEO principles and best practices, including on-page and off-page optimization techniques. 
• Proficiency in keyword research, content optimization, link building, and technical SEO is essential. 
• Additionally, strong analytical skills to track, measure, and report on the performance of SEO campaigns are required. 
• Experience in social media advertising and knowledge of how it integrates with SEO efforts are also valuable skills. 
• The role of an SEO Specialist involves developing and implementing strategies to improve organic search results and increase website traffic, making a comprehensive understanding of SEO crucial for success in this position.

Good to have

Not provided

About the Company

Bioweal Products is an enterprise deeply focused on hygiene and wellness products that cater to every aspect of people and families. Starting its foray with the launch of Time Sanitary Pads, a top-quality offering under the feminine hygiene range of products. In quick succession, Bioweal intends to launch several product offerings not only in the areas of feminine hygiene, but extend to the other areas under the hygiene business, namely Infant Hygiene, Adult Hygiene and Family Hygiene. Bioweal Products leverages an omni-channel product distribution strategy in order to ensure that the end customer has more ways than one to access and purchase our products in a way that is most convenient to them.