The Sr Specialist/ AM- Brand(B2B) will be responsible for developing and managing B2B marketing strategies to promote the brand in the market. This role involves working closely with key stakeholders to drive brand awareness, customer engagement, and retention within the B2B sector. The ideal candidate will have a strong background in brand management, a deep understanding of B2B markets, and proven experience in developing successful marketing campaigns.

Skills

• Brand Strategy
• Brand Marketing
• Brand Management
• Brand Campaigns

Requirements

• Job Role Senior Specialist or AM- Brand- B2B
• Job Type Full Time
• Workplace Type Onsite
• Industry Technology, Information and Internet

Secondary locations

About

Not provided

Responsibilities

• Overall marketing strategy for given product
• Coordinate product promotion for existing / new products 
• Brand strategy, product & profitability study
• Current product performance, need gap analysis
• Segment market potential 
• Market research & study for entering new segments with existing & new products
• Leading events as a channel at Shiprocket Skills Required
• Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.
• Deep knowledge of both plan and executing owned events
• Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
• Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.
• Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.
• Experience of B2B SAAS platform is preferred
• To support the brand lead in all activities related to the brand, specifically
• Compilation of all brand and competitor related information 
• Marketing communication & product planning
• Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.

Other Requirements

• The ideal candidate for the position of Senior Specialist/AM- Brand(B2B) should possess a strong background in Brand Strategy, Brand Marketing, Brand Management, and executing successful Brand Campaigns. 
• They should have a deep understanding of B2B branding and market trends, with excellent communication and analytical skills. 
• The candidate should be able to develop and implement strategic brand initiatives, enhance brand positioning, and drive brand awareness within the B2B sector. 
• Additionally, experience in managing cross-functional teams, strong project management skills, and the ability to work in a fast-paced environment are essential requirements for this role.

Good to have

Not provided

About the Company

We’re on a mission to make eCommerce simple, accessible and trustworthy

We enable eCommerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more.

Our platform leverages data, workflows and supply chains at scale, providing you with just about everything you need to provide a delightful customer experience.