The Manager- Brand & Marketing is responsible for developing and implementing strategic marketing plans to enhance brand awareness and drive customer engagement. The role involves overseeing the creation of marketing campaigns, managing brand assets, and analyzing market trends to identify new opportunities for growth. The ideal candidate will have strong leadership skills and a proven track record in brand management and marketing.

Skills

• Branding
• Brand Marketing
• Brand Campaigns
• Strategic Brand Management
• Campaigns
• Brand positioning

Requirements

• Job Role Manager- Brand & Marketing
• Job Type Full Time
• Workplace Type Onsite
• Industry Technology, Information and Internet

Secondary locations

About

Not provided

Responsibilities

• Overall marketing strategy for given product.
• Coordinate product promotion for existing / new products.
• Brand strategy, product & profitability study.
• Current product performance, need gap analysis .
• Segment market potential.
• Market research & study for entering new segments with existing & new products.
• Leading events as a channel at Shiprocket.
• To support the brand lead in all activities related to the brand, specifically
• Compilation of all brand and competitor related information
• Marketing communication & product planning
• Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc.

Other Requirements

• Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process.
• Exposure to media planning.
• Deep knowledge of both planning and executing owned events
• Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals.
• Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign.
• Applicant should have keen interest to learn and must be adaptable to work around challenging business situations.

Good to have

Not provided

About the Company

We’re on a mission to make eCommerce simple, accessible and trustworthy

We enable eCommerce sellers with AI-driven technology and dependable services encompassing conversion, order fulfillment, shipping, buyer communication, returns management, and more.

Our platform leverages data, workflows and supply chains at scale, providing you with just about everything you need to provide a delightful customer experience.