Seeking a skilled Senior Digital Marketing Executive to develop and implement innovative digital strategies for maximizing online presence and driving customer engagement. Responsible for managing all aspects of digital marketing campaigns, analyzing data, and optimizing performance to achieve business goals. Must have strong creative and analytical skills to lead a high-performing digital marketing team.

Skills

• SEO
• Google Analytics
• Digital Marketing
• Problem Solving
• Google Ads
• Good Verbal and Written Communication
• PPC Ads
• Social Media Management

Requirements

• Job Role Senior Digital Marketing Executive
• Job Type Full Time
• Workplace Type Onsite
• Industry Software Development

Secondary locations

About

Not provided

Responsibilities

• Develop and implement digital marketing strategy through campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media, content marketing, LinkedIn automation etc.
• Follow best practices for social media marketing on different platforms.
• Launching optimized online advertisements to increase company and brand awareness
• Create and manage link-building and content marketing strategies.
• Measure ROIs and KPIs.
• Plan and execute social media marketing strategies to build brand awareness, engage with the audience, and drive traffic to the website.
• Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices, and apply them to ongoing campaigns.
• Monitor and manage online reputation through proactive engagement on social media and review platforms.
• Stay informed about changes in search engine algorithms and implement necessary adjustments to maximize organic search visibility.

Other Requirements

• Should possess MBA-Marketing preferable, Diploma in Digital Marketing
• Proven work experience in digital marketing, preferably in a similar role.
• Strong knowledge of digital marketing concepts, strategies, and tactics.
• Proficiency in using digital marketing tools, including Google Analytics, Google Ads, SEO tools, email marketing platforms, and social media management tools.
• Experience in managing PPC campaigns, including keyword research, bid management, and performance tracking.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Up-to-date knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Strong written and verbal communication skills, with the ability to create engaging and persuasive content.
• Self-motivated with a proactive approach to problem-solving and continuous learning.

Minimum 4+ years of Experience is mandatory  

Good to have

Not provided

About the Company

Softnotions Technologies Pvt Ltd stands as a premier software & app development company in India, boasting a stellar 15-year track record of excellence. Specializing in cutting-edge solutions, we cater to clients across the Middle East, Europe, & key regions such as the UK, US, Spain, Germany, Australia, Canada, Singapore, & India. Our dedicated team commits to delivering top-tier services in software development, web & app development, data analytics, AI, digital process automation, agile transformation, experience & design, digital marketing, research, & innovation. Utilizing the latest technologies & industry best practices, Softnotions Technologies ensures unmatched client satisfaction & project excellence.