We are seeking an experienced, creative, and strategic Senior Marketing & Communications Specialist (MarCom) to elevate the Cyrix Healthcare brand across India and international markets.

This role requires a seasoned professional with strong expertise in traditional marketing events, trade shows, advertising, and brand communications — combined with solid digital marketing acumen. Candidates with medical/healthcare industry background preferred.

This is a hands-on role that blends strategy, creativity, and execution, shaping how Cyrix communicates its mission of Ensuring Health of Healthcare Technologies for a Healthier World.

Skills

• Communication
• Storytelling
• Presentation Skills
• Marketing
• Branding
• Event Management

Requirements

• Job Role Marketing and Communications Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry Medical Equipment Manufacturing

Secondary locations

Bengaluru

About

Not provided

Responsibilities

Brand & Communication

• Develop and execute impactful marketing and communication plans aligned with business goals.
• Be the brand custodian, ensuring consistency of tone, identity, and message across all touchpoints.
• Create high-quality marketing content and collaterals — brochures, presentations, videos, case studies, and digital creatives.

Events & Campaigns

• Conceptualize, organize, and manage corporate events, roadshows, exhibitions, product launches, and webinars.
• Oversee end-to-end trade show planning, vendor management, and post-event analysis.
• Drive Key Opinion Leader (KOL) marketing and customer engagement initiatives.

Media, Advertising & PR

• Develop media relationships and manage press, advertising, and creative agencies.
• Plan and execute advertising campaigns across print, digital, and outdoor media.
• Build and enhance Cyrix’s visibility through earned, owned, and paid media channels.

Digital Marketing & Analytics

• Collaborate with the digital team on social media, SEO, content marketing, and email campaigns.
• Ensure data-driven decision-making through analytics and campaign performance tracking.
• Support market research and competitor intelligence to guide marketing strategy.

Internal Communications & Engagement

• Lead employee engagement initiatives and internal brand programs.
• Develop internal communication materials and campaigns that align teams with the company’s purpose and achievements.

Other Requirements

• MBA or bachelor’s degree in Marketing, Communications, or Event Management.
• 8–10 years of proven experience in marketing communications, branding, and event management — preferably in healthcare, medtech, or B2B sectors.
• Proven expertise in event conceptualization, collateral development, and campaign execution.
• Strong grasp of digital marketing tools, analytics platforms, and CRM (preferably Salesforce).
• Excellent communication, storytelling, and presentation skills.
• Experience in managing vendors, creative agencies, and cross-functional teams.
• Working knowledge of Adobe Creative Suite is an added advantage.

Good to have

Not provided

About the Company

Cyrix Healthcare Pvt. Ltd. - earlier as "Hygiene Medical Systems"​ is top listed Medical Healthcare Solutions Provider. We are a DOTmed certified company, ISO 9001:2015 Certified Company, AERB Approved QA Agency, NABL Accreditation Calibration Agency. We are multi-tasking operation in medical industry into Sales, Service, Spares, Testing and Calibration, Training & Development, Exporting of Medical Equipment & Consumables of all brands/makes.

 Our Specialty and Business lines are:- 

 > Medical Healthcare Equipment on Sale/Rental/Lease terms

 > Medical and Surgical Consumable products for healthcare equipment

 > Bio-medical Testing and Calibration 

> Integrated Bio-medical Services

 > Point of Care:- Biochemistry Lab 

> Equipment and Consumables 

> Mom and Baby Primary Care 

> Medical Oxygen Generating Systems 

> Comprehensive Solution for AERB Licensing (eLORA Registration) 

 Our Slogan is "​ Genius in Healthcare Solutions, within your reach"​