We are looking for a Sr. Paid Media Specialist with 4+ years of experience to lead and optimize paid media campaigns, performance tracking, and lead management. The ideal candidate will have strong analytical skills, hands-on expertise in digital marketing platforms, and a data-driven
approach to achieving business objectives.

Skills

• Analytical skills
• Communication
• Problem Solving
• Time Management
• Organizational skills
• Microsoft OfficeSuite

Requirements

• Job Role Sr Paid Media Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry Marketing , Digital Marketing Services

Secondary locations

About

Responsibilities

● Plan, execute, and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
● Track and analyse lead flow, improve conversion rates, and ensure maximum return on investment
● Utilize Google Analytics, Google Tag Manager, and other tracking tools to measure campaign effectiveness
● Develop and manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
● Optimize ad spend to ensure cost efficiency and maximize conversions
● Conduct ad copy, landing page, and audience segmentation experiments for performance improvements
● Stay updated with industry trends, emerging tools, and competitor strategies to refine marketing approaches

Other Requirements

● 4+ years of experience in digital marketing, with a focus on paid media and lead management
● Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms
● Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and conversion tracking
● Experience in lead management, CRM tools, and performance tracking
● Excellent written and verbal communication skills, including strong presentation skills
● Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
● Strong problem-solving skills and the ability to work independently and as part of a team
● Highly motivated, results-driven, and detail-oriented with excellent time management and organizational skills

Qualifications
● MBA, BTech, or a degree in Marketing, Business, or a related field

Good to have

Not provided

About the Company

Welcome to our White Label Digital Marketing Service, a trusted partner with over 12+ years of experience in performance marketing. We offer a comprehensive range of services, including SEO, PPC advertising, social media marketing, content marketing, web design and development, and email campaigns. Our commitment to meeting all your digital marketing needs extends to our white label services, where together, we'll create and execute winning campaigns that drive results. 

 Our team of professionals is dedicated to understanding your unique requirements and creating customized strategies tailored to your goals. We specialize in addressing the specific challenges faced by agencies and excel in building and executing co-branded campaigns that ensure mutual success. Partner with us today to elevate your business's digital success. Contact us now to get started.