We are seeking a creative, strategic, and detail-oriented Senior Copywriter to join our team. The ideal candidate will be responsible for developing compelling content strategies, writing persuasive copy for digital platforms, and ensuring the consistency and quality of all content. This role involves close collaboration with marketing, design, and client teams to drive brand engagement, campaign success, and audience growth.

Skills

• Writing and Editing Skills
• Creative thinking
• Collaboration Skills
• Communication Skills
• Project Management

Requirements

• Job Role Sr Copy Writer
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

• Develop creative content strategies aligned with client goals, target audience, and brand voice.
• Collaborate with the marketing and design teams to brainstorm innovative content ideas for campaigns.

• Write engaging, clear, and persuasive copy for various digital channels, including:
• Social media posts (Facebook, Instagram, LinkedIn, etc.)
• PPC and paid ad copy
• Product descriptions and promotional material

• Edit and proofread copy for grammar, style, and adherence to brand guidelines.
• Conduct regular content audits to ensure consistency and quality across all channels.

• Conduct audience and competitor research to tailor content effectively.
• Use insights from analytics tools (e.g., Google Analytics, social media insights) to refine content strategies and increase engagement.

• Track the performance of content and campaigns to measure success and ROI.
• Use data insights to optimize ongoing and future campaigns, adjusting tone, style, and approach based on performance.

• Maintain and evolve the brand’s voice and tone, ensuring a consistent brand narrative across all content.
• Work with brand guidelines to create messaging that resonates with the target audience and meets strategic goals.

• Work closely with digital marketing strategists, designers, and other team members to produce cohesive campaigns.
• Actively contribute to content planning meetings and brainstorming sessions.

• Stay updated on digital marketing trends, algorithm changes, and best practices to keep content fresh and competitive.
• Experiment with new content formats and techniques to keep audiences engaged.

• Present content ideas and campaign concepts to clients, gathering feedback and adjusting as needed.
• Take ownership of client feedback to ensure content aligns with the client’s goals and preferences.

• Provide guidance, feedback, and support to junior copywriters.
• Help establish best practices within the team and contribute to knowledge-sharing sessions.

Other Requirements

• Excellent writing and editing skills with strong attention to detail.

• Creative thinking with the ability to translate abstract concepts into engaging content.

• Strong understanding of digital marketing principles, social media platforms, and ad copywriting.

• Familiarity with SEO, keyword research, and digital analytics tools (e.g., Google Analytics, SEMrush).

• Effective communication and presentation skills for internal teams and client meetings.

• Project management capabilities to handle multiple projects and deadlines efficiently.

• Team leadership or mentoring experience is a plus.

Good to have

Not provided

About the Company

Webdura Technologies is a digital agency based in Cochin, India. Our mission is to ideate and realize software and digital products with minimum time-to-market and reinvent products that are on par with the latest trends of the modern market. Ours is an offshore software development company, that follows an agile-oriented approach for different projects. We have 10+ years experience and has covered 360 decree spectrum of the software industry. Our team of experts have developed multitudes of cutting-edge mobile applications and progressive web applications.

 Webdura’s services

 # BUILDING - Ideation to Creation 

 # RENOVATING - Revamp and Reinvent 

 # PROVIDING - Talents that make a difference

 # MARKETING - Assured growth with high ROI 

 WHY CHOOSE US?

 - Sturdy frontend and backend architectures enabling the projects to adapt and perform with a steady growth in user traffic. 

- Follows agile framework and futuristic technologies to ensure software perfection in each iteration.

 - A vibrant team of developers, testers, server managers and designers with expertise in latest coding techniques and software technologies with capability to manage end-to-end delivery of projects. 

- Creating high-quality, easily maintainable codes 

- Assuring security, speed and reliability

 - Experienced in handling MVPs for start-ups to billion-dollar projects.