We are seeking an experienced E-Commerce Head with a strong background in launching and scaling brands in the online space. This role will involve taking ownership of the entire e-commerce strategy, from the conceptualization of a new brand to its market entry, growth, and establishment as a leader in its category. The ideal candidate will have a deep understanding of digital marketing, brand building, and e-commerce operations, with a proven track record of bringing new products or brands to market.

Skills

• Customer Experience
• Customer retention
• Sales
• Leadership Skill
• Digital Marketing
• Brand building

Requirements

• Job Role E-Commerce Head -Brand LaunchSpecialist
• Job Type Full Time
• Workplace Type Onsite
• Industry FMCG/Hygiene and Wellness

Secondary locations

About

Responsibilities

1. Brand Launch Strategy:

• Lead the development and execution of the e-commerce strategy for launching new brands, including market research, product positioning, and go-to-market planning.
• Identify target audiences and create brand messaging that resonates with customers in the digital space.
• Define the brand's unique value proposition and ensure consistency across all digital channels.
• Platform and Marketplace Management:

• Oversee the setup and optimization of the e-commerce platform, ensuring a seamless and engaging user experience.
• Manage the launch of the brand across multiple online marketplaces (e.g., Amazon, Flipkart) and the company's own e-commerce site.
• Ensure accurate product listings, pricing, and inventory management across all platforms.
• Digital Marketing and Brand Building:

• Develop and execute digital marketing campaigns to build brand awareness, drive traffic, and convert visitors into customers.
• Utilize SEO, SEM, social media, email marketing, influencer partnerships, and content marketing to grow the brand's online presence.
• Monitor and analyze campaign performance, adjusting strategies to optimize ROI.
• Sales and Revenue Growth:

• Drive online sales through effective merchandising, promotional activities, and customer acquisition strategies.
• Monitor sales performance, customer feedback, and market trends to make data-driven decisions.
• Implement pricing strategies and promotional tactics that align with the brand's positioning and goals.
• Customer Experience and Retention:

• Ensure an exceptional customer experience from the first touchpoint through post-purchase, focusing on customer satisfaction and retention.
• Implement customer service best practices and manage customer feedback to continuously improve the shopping experience.
• Develop and manage loyalty programs, subscription models, or other retention strategies to increase customer lifetime value.
• Team Leadership and Development:

• Build, lead, and mentor a high-performing e-commerce team, including marketing, operations, and customer service.
• Foster a collaborative and innovative work environment that encourages creativity and results.
• Work closely with cross-functional teams, including product development, supply chain, and finance, to ensure alignment on brand goals.
• Vendor and Partner Relationships:

• Establish and manage relationships with third-party vendors, such as payment gateways, logistics providers, and digital agencies.
• Negotiate contracts and ensure partnerships are aligned with the brand's objectives and budget.
• Innovation and Continuous Improvement:

• Stay ahead of industry trends, emerging technologies, and competitor activities to ensure the brand remains competitive.
• Identify and implement innovative solutions to enhance the e-commerce experience and drive growth.
• Regularly review and refine the brand's online strategy to adapt to changing market conditions.

1. Performance Monitoring and Reporting:

• Track and report on key performance indicators (KPIs), including traffic, conversion rates, customer acquisition cost, and sales revenue.
• Provide regular updates to senior management, highlighting progress, challenges, and strategic recommendations.

Other Requirements

• Education: Bachelor's degree in Business, Marketing, E-Commerce, or a related field. MBA preferred.

• Experience: 10+ years of experience in e-commerce, with a strong focus on launching and scaling new brands.

• Technical Skills: Proficient in e-commerce platforms (e.g., Shopify, Magento), digital marketing tools, and analytics platforms.

• Leadership: Demonstrated leadership skills with experience in building and managing cross-functional teams.

• Analytical Skills: Strong analytical abilities to interpret data, identify trends, and make strategic decisions.

• Communication: Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.

• Creativity and Innovation: A creative mindset with a passion for brand building and a proactive approach to problem-solving.

Good to have

Not provided

About the Company

Bioweal Products is an enterprise deeply focused on hygiene and wellness products that cater to every aspect of people and families. Starting its foray with the launch of Time Sanitary Pads, a top-quality offering under the feminine hygiene range of products. In quick succession, Bioweal intends to launch several product offerings not only in the areas of feminine hygiene, but extend to the other areas under the hygiene business, namely Infant Hygiene, Adult Hygiene and Family Hygiene. Bioweal Products leverages an omni-channel product distribution strategy in order to ensure that the end customer has more ways than one to access and purchase our products in a way that is most convenient to them.