Leading and overseeing all operations and strategies related to the YouTube division, including content creation, channel management, and audience growth. Developing and executing innovative and effective digital marketing initiatives to increase viewership and engagement on the platform. Collaborating with cross-functional teams to ensure alignment with overall business objectives and drive revenue opportunities.

Skills

• Leadership Skills
• Coordination
• Content Strategy
• Content Development
• Revenue Generation
• Innovation
• Marketing Strategies
• Digital Marketing Analytics
• SEO
• Team building
• Analytical skills
• Decision Making
• Creativity

Requirements

• Job Role Head of YouTube Division
• Job Type Full Time
• Workplace Type Onsite
• Industry Animation and Post-production

Secondary locations

About

Not provided

Responsibilities

YouTube Channel Management

• Oversee the operation and growth of Toonz Media Group’s YouTube channels across multiple genres and demographics.
• Develop and implement strategies to optimize channel performance, including content scheduling, viewer engagement, and monetization.
• Monitor and analyze YouTube Analytics to improve reach, watch time, and ad revenue.
• Ensure compliance with YouTube’s policies, copyright regulations, and platform guidelines.

Content Strategy & Development

• Collaborate with creative teams to develop engaging, high-quality content tailored for YouTube audiences.
• Identify trends, audience preferences, and content opportunities to grow subscriber base and engagement.
• Develop a robust content calendar that balances entertainment, educational value, and revenue-generating opportunities.
• Optimize video production workflows to ensure timely delivery of content.

Revenue Generation & Monetization

• Drive revenue growth through ad placements, sponsorships, and strategic partnerships.
• Implement advanced monetization strategies, including membership programs, merchandise integrations, and super chats.
• Collaborate with distribution and marketing teams to cross-promote content and maximize reach.

Team Leadership

• Build, lead, and mentor a team of YouTube strategists, content managers, and analytics experts.
• Foster a culture of creativity, innovation, and accountability within the YouTube division.
• Manage relationships with external partners, creators, and vendors.

Innovation & Market Expansion

• Stay ahead of industry trends and YouTube platform updates, ensuring Toonz’s channels remain competitive and innovative.
• Explore new content genres, formats, and global opportunities to expand Toonz’s presence on YouTube.
• Identify and execute opportunities for audience growth across emerging markets and new platforms.

Other Requirements

Educational Background

• Bachelor's degree in Media Studies, Communications, Business Administration, or a related field.

Professional Experience

• 5+ years of experience in digital content management, with a strong focus on YouTube.
• Proven track record of scaling YouTube channels and managing multi-channel networks (MCNs).
• Experience in the animation or family entertainment industry is a significant advantage.

Technical Expertise

• Deep understanding of YouTube’s algorithms, analytics, and best practices.
• Proficiency in video editing tools, content management systems, and analytics software.
• Knowledge of SEO, audience targeting, and digital advertising strategies.

Core Competencies

• Strong leadership and team-building skills.
• Exceptional analytical and decision-making capabilities.
• Creative mindset with a focus on data-driven results.
• Ability to thrive in a fast-paced, global environment

Good to have

Not provided

About the Company