Seeking a highly skilled Senior PPC Specialist to lead and optimize pay-per-click campaigns. Responsible for developing and implementing strategies to drive quality traffic and maximize ROI. Must have a strong understanding of Google Ads and be able to analyze data to continuously improve campaign performance.

Skills

• Digital Marketing
• SEO
• Social Media Optimization -SMO
• PPC
• ROI
• Analytical skills
• Communication

Requirements

• Job Role Senior PPC Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry Software Development

Secondary locations

Tirupur, Tamil Nadu

About

Not provided

Responsibilities

• The Senior PPC Specialist plays a crucial role in the digital marketing team by managing and optimizing pay-per-click (PPC) campaigns to drive ROI. 
• Responsibilities include conducting keyword research, analyzing performance data, and implementing SEO and SMO strategies to improve campaign effectiveness. 
• The ideal candidate should have strong analytical skills to track and measure campaign metrics, as well as excellent communication skills to collaborate with team members and clients. 
• The Senior PPC Specialist will be responsible for staying updated on industry trends and best practices to ensure the success of all PPC initiatives.

Other Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on paid advertising, SEO, SMO, and PPC.
• Proven experience in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
• Strong track record in achieving high ROI.
• International campaign experience with a comprehensive understanding of diverse markets.
• Strong client communication skills for effective collaboration and reporting.
• Excellent analytical skills to interpret data, drive insights, and optimize campaigns.

Good to have

Not provided

About the Company

AppLogiQ stands at the forefront of Digital Transformation IT services, seamlessly integrating innovative technology with unmatched expertise to create solutions that propel business growth. We excel in transforming visionary ideas into tangible digital forms; AppLogiQ has successfully delivered over 100+ projects for more than 60 customers. Our expertise extends to harnessing next-generation technologies, including Telecom, Blockchain, Metaverse, Augmented and Virtual Reality, Artificial Intelligence, comprehensive Application Services, Design, Marketing, and cloud solutions. This enables us to offer end-to-end digital transformation services to our worldwide clientele. AppLogiQ also develops proprietary products that cater to specific industry needs. LeadsynQ, our advanced LRM tool, streamlines lead management, while ShopQ, is a versatile e-commerce No-code platform that offers businesses the tools they need to create, manage, and grow their online stores effortlessly. These products exemplify our commitment to innovation and ability to create versatile digital solutions. In recognition of our relentless pursuit of excellence and innovation in the digital sphere. AppLogiQ was awarded the title of the most promising IT services company in 2023 by India5000. This award underscores our dedication to delivering cutting-edge solutions and our vision of leading the digital transformation journey for businesses around the globe.