A Digital Marketing Lead plays a crucial role in driving the online presence and brand visibility of a company by developing, implementing, and managing marketing campaigns that promote the company and its products or services.

Skills

• Digital Marketing
• Leadership Skills
• SEM
• SEO
• Google Ads
• Google Analytics
• Social Media Marketing
• Email Marketing
• Content Marketing
• Facebook Ad
• CRM
• Project Management
• Communication
• Marketing Budget Management

Requirements

• Job Role Digital Marketing Lead
• Job Type Full Time
• Workplace Type Onsite
• Industry Enterprise Applications

Secondary locations

About

Not provided

Responsibilities

Strategy Development:

• Develop and execute comprehensive digital marketing strategies to achieve business goals and KPIs (Key Performance Indicators) such as customer acquisition, lead generation, engagement, and revenue growth.
• Stay updated with the latest trends, technologies, and best practices in digital marketing to ensure innovative strategies.

Campaign Management:

• Lead the planning, execution, and optimization of online marketing campaigns across channels including SEO/SEM, social media, email, display advertising, and affiliate marketing.
• Collaborate with internal teams (content, design, development) to ensure campaigns align with overall brand messaging and goals.

SEO and Content Marketing:

• Lead the SEO strategy to improve organic search rankings and increase website traffic.
• Oversee content marketing efforts such as blogs, video content, e-books, and infographics to drive engagement and build brand authority.

Performance Analysis:

• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools such as Google Analytics, HubSpot, or similar platforms.
• Provide actionable insights and data-driven recommendations to optimize performance and ROI (Return on Investment).

Paid Advertising (PPC):

• Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, etc.
• Maximize the effectiveness of paid campaigns through A/B testing, audience segmentation, and bid management.

Social Media Marketing:

• Develop and implement a social media strategy to build and engage audiences on platforms such as LinkedIn, Twitter, Instagram, and Facebook.
• Monitor and respond to social media activity, ensuring consistency in tone and message.

Email Marketing and Automation:

• Manage the company’s email marketing strategy, including audience segmentation, email copy creation, automation workflows, and performance analysis.

Team Leadership and Collaboration:

• Lead and mentor a team of digital marketing professionals, providing guidance on best practices and skill development.
• Collaborate with other departments such as product, sales, and customer support to ensure alignment and consistency in messaging.

Vendor and Partner Management:

• Manage relationships with external agencies, vendors, and partners for specific digital marketing initiatives (e.g., content creation, PPC, SEO).

Other Requirements

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
• 2 to 3 years of experience in digital marketing, with at least 2 years in a leadership role.
• Proven experience with digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing.
• Strong understanding of Google Analytics, Google Ads, Facebook Ads, and other key digital marketing platforms.
• Experience in marketing automation and CRM tools (HubSpot, Marketo, Salesforce, etc.).
• Analytical mindset with the ability to interpret data and deliver actionable insights.
• Strong leadership and project management skills.
• Excellent communication skills, both written and verbal.
• Experience with budget management and optimization of marketing spend.

Preferred: (Optional)

• Experience in a fast-paced or tech-focused environment.
• Certification in Google Ads, Facebook Blueprint, or HubSpot is a plus.

Good to have

Not provided

About the Company

HYZ VENTURES INTL PRIVATE LIMITED was founded in 2019, with locations in India. Led by a strong group of technology enthusiasts with immense experience from various IT industries, HYZ VENTURES provides enterprise level software solutions and services for Online Education, Property Management, Financial Management and Hospitality Industries.

We focus on current and future technology stack to ease Software Development task, which includes Architecture, Design, Development, Deployment and Maintenance.

We strongly believe in process-oriented development methodologies and adopt them in all respects to make quality delivery on time in cost effective way. When it comes to Software Development Services, we have successfully delivered a variety of customized software products to clients spread across domains.  

HYZ VENTURES strictly adheres to transparency in business, be it our clients or employees. Our main goal is to make each and every client feel valued and trusted.

We at HYZ VENTURES feel that, a timely delivery of quality software is very important to build the faith of our clients towards us. To achieve this continually, we follow a very strict agile process from inception to completion of a project.