This is a full-time on-site role for a Google Ads Specialist located in Kochi. The Google Ads Specialist will be responsible for managing Google Ad campaigns, analyzing data to optimize results, staying updated on industry trends, and collaborating with the marketing team to achieve campaign objectives.

Skills

• Google Ads
• Collaboration Skills
• Team Player
• Communication
• Digital Marketing
• Optimization skills

Requirements

• Job Role Google Ads Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry Human Resources Services

Secondary locations

About

Not provided

Responsibilities

• Campaign Management:

  • Develop, implement, and manage Google Ads campaigns across search, display, and video networks.
  • Set up and optimize Google Ads campaigns for different objectives such as lead generation, e-commerce sales, brand awareness, and customer acquisition.
  • Manage daily budget allocation, bidding strategies, and campaign performance.

• Keyword Research & Strategy:

  • Conduct comprehensive keyword research to identify high-performing keywords and opportunities for paid search campaigns.
  • Develop keyword targeting strategies to improve campaign relevance, quality scores, and ad rank.
  • Monitor keyword performance, adjust bids, and refine targeting to achieve optimal results.

• Ad Creation & Optimization:

  • Create compelling and relevant ad copy to drive click-through rates (CTR) and conversions.
  • Test different ad creatives, headlines, and calls-to-action (CTAs) to determine the best-performing variations.
  • Optimize ads by adjusting copy, targeting, and bidding strategies based on A/B testing results.

• Performance Tracking & Analytics:

  • Track and analyze campaign performance through Google Ads and Google Analytics to measure key metrics such as CTR, conversion rates, cost per conversion, and return on ad spend (ROAS).
  • Generate regular reports to evaluate the effectiveness of Google Ads campaigns and provide insights for continuous improvement.
  • Monitor competitor performance and industry trends to ensure campaigns stay competitive.

• Budget Management & ROI Optimization:

  • Ensure campaigns stay within allocated budgets while maximizing ROI.
  • Monitor cost-per-click (CPC) and cost-per-acquisition (CPA) to ensure the most efficient use of the advertising budget.
  • Recommend and implement strategies for cost reduction and efficiency improvement without sacrificing results.

• Landing Page Optimization:

  • Collaborate with the web development and design teams to ensure landing pages are optimized for conversions.
  • Test landing page variations for performance, focusing on user experience, load time, and alignment with ad messaging.
  • Work to improve Quality Score by aligning ad copy, keywords, and landing page relevance.

• Remarketing Campaigns:

  • Set up and manage remarketing campaigns to re-engage previous site visitors and drive conversions.
  • Develop targeted strategies for different audience segments based on previous interactions with the website or ads.

• Collaboration & Communication:

  • Collaborate with the broader marketing team to align Google Ads strategies with other marketing initiatives, such as social media campaigns, email marketing, and content marketing.
  • Provide regular updates to senior management on campaign performance and key insights.
  • Work with the sales and product teams to refine targeting and messaging based on customer behavior and feedback.

• Continuous Learning & Adaptation:

  • Stay up-to-date with the latest Google Ads features, tools, and best practices.
  • Participate in Google Ads certifications and training to continuously improve skills and knowledge.
  • Experiment with new ad formats and bidding strategies to ensure campaigns remain innovative and effective.

Other Requirements

• Google Ads Campaign Management and Optimization skills
• Strong analytical and data analysis skills
• Collaborative team player with excellent communication skills
• Knowledge of digital marketing trends and strategies
• Experience in managing advertising budgets effectively
• Bachelor's degree in Marketing, Advertising, or related field
• Certifications in Google Ads or relevant digital marketing certifications

Good to have

Not provided

About the Company