A reputed overseas educational consultancy in India is hiring a Digital Marketing Officer for its Kochi office. The ideal candidate should have 5 to 8 years of experience in digital marketing, preferably within the study abroad, education consultancy, or EdTech sectors. Applicants must hold a degree in any discipline, with a strong grasp of digital marketing tools and strategies.

Skills

• SEO
• PPC
• Google Ads
• Copywriting
• Social Media Marketing
• Digital Marketing
• Email Marketing
• Lead Generation
• Analytical skills
• Website Management

Requirements

• Job Role Digital Marketing officer
• Job Type Full Time
• Workplace Type Onsite
• Industry Human Resources Services

Secondary locations

About

Not provided

Responsibilities

• Digital Strategy & Execution
• Develop and implement a comprehensive digital marketing strategy to increase brand awareness and student enrollments.
• Plan and execute SEO/SEM, PPC (Google Ads, Facebook Ads, LinkedIn Ads), email marketing, and social media campaigns.
• Monitor and optimize digital marketing campaigns for ROI and lead generation.
• Social Media & Content Marketing
• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) to engage with potential students.
• Develop and publish engaging content (blogs, videos, webinars, testimonials) to attract and educate prospective students.
• Collaborate with designers and content writers for high-quality creatives and copy.
• Lead Generation & Conversion Optimization
• Create and manage landing pages, lead magnets, and email drip campaigns for nurturing leads.
• Track and analyze lead performance, improve conversion rates, and ensure effective follow-ups.
• Work closely with the sales/admissions team to align marketing efforts with enrollment goals.
• SEO & Website Management
• Optimize the company website for SEO, page speed, and user experience to improve organic traffic.
• Conduct keyword research, backlink building, and technical SEO audits.
• Track website performance using Google Analytics, Search Console, and other tools.
• Paid Advertising & Budget Management
• Plan and execute Google Ads (Search, Display, YouTube), Facebook & Instagram Ads, LinkedIn Ads, etc.
• Market Research & Competitor Analysis
• Keep up with trends in digital marketing and the study abroad industry.
• Analyze competitor marketing strategies and propose improvements

Other Requirements

• 5 to 8 years of experience in digital marketing, preferably in the study abroad, education consultancy, or EdTech sector.
• Strong knowledge of SEO, PPC, Google Ads, Facebook Ads, social media marketing, and email marketing.
• Excellent copywriting, content marketing, and storytelling skills.
• Hands-on experience in lead generation and marketing automation.
• Strong analytical skills to measure campaign effectiveness and optimize performance.
• Ability to work independently and collaborate with the admissions team.

Good to have

Not provided

About the Company

18 steps consultants is a recruitment consultancy based out of Kerala, India. We cater to various industries and provide hiring assistance at all levels.