The Head of Business Development and Marketing will be responsible for developing and executing strategic initiatives to drive growth, enhance brand presence, and increase enrolment at Toonz Academy. This role requires a visionary leader with a strong background in business development, marketing, and a deep understanding of the animation and graphics design industry.

Skills

• Strategic Planning and Execution
• Marketing
• Branding
• Team Leadership and Management
• Data Analysis
• Reporting
• Community Engagement
• Networking
• Animation
• Communication Skills
• Interpersonal Skills
• Negotiation
• Customer focus
• Creative thinking

Requirements

• Job Role Marketing Manager- Academy
• Job Type Full Time
• Workplace Type Onsite
• Industry Animation and Post-production

Secondary locations

About

Not provided

Responsibilities

Strategic Planning and Execution:

• Develop and implement comprehensive business development and marketing strategies aligned with Toonz Academy's goals and objectives.
• Identify and pursue new business opportunities to expand the Academy’s market reach and student base.
• Analyse market trends and competitor activities to inform strategic decisions and maintain a competitive edge.

Business Development:

• Build and maintain relationships with key industry stakeholders, including studios, corporations, educational institutions, and industry influencers.
• Collaborate with internal teams to design and promote innovative courses and programs that meet market demand.
• Lead negotiations and secure partnerships that enhance Toonz Academy’s offerings and industry connections.

Marketing and Branding:

• Oversee the creation and execution of integrated marketing campaigns to increase brand awareness and enrolments.
• Utilize digital marketing, social media, content marketing, and other channels to effectively reach target audiences.
• Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.

Team Leadership and Management:

• Lead, mentor, and manage a high-performing business development and marketing team.
• Foster a collaborative and innovative team environment that encourages professional growth and achievement of targets.
• Set clear objectives and KPIs for the team and track progress regularly.

Data Analysis and Reporting:

• Analyse enrolment data, market trends, and campaign performance to assess the effectiveness of strategies and initiatives.
• Prepare regular reports and presentations for senior management, highlighting key insights and recommendations.

Community Engagement and Networking:

• Represent Toonz Academy at industry events, conferences, and seminars to promote the brand and establish thought leadership.
• Engage with alumni and industry professionals to build a strong community around Toonz Academy.

Other Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5-10 years of experience in business development and marketing, preferably within the education or creative industries.
• Proven track record of driving business growth and successfully executing marketing strategies.
• Strong understanding of the animation and graphics design industry and its market dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Leadership experience with the ability to inspire and manage a team effectively.
• Creative thinker with strong analytical and problem-solving skills.

Personal Attributes:

• Passionate about education and the creative arts.
• Strategic thinker with a hands-on approach.
• Ability to work in a fast-paced, dynamic environment.
• Results-oriented and customer-focused.

Good to have

Not provided

About the Company