We are looking for a highly creative and results-driven Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic, generating leads, and contributing to the overall growth of the company.

Skills

• Digital Marketing
• Communication
• Interpersonal Skills
• Content Creation
• Attention to detail
• SEO
• PPC Ads
• Social Media Management

Requirements

• Job Role Digital Marketing Executive
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

• Develop and execute digital marketing campaigns across various channels (social media, search engines, email, and display advertising).
• Plan, create, and manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
• Optimize content for websites and social media platforms, ensuring SEO best practices are followed.
• Analyze and report on the performance of digital marketing campaigns using Google Analytics, social media insights, and other tools.
• Manage the company’s social media profiles and presence, including content creation, engagement, and analytics tracking.
• Assist in the creation and maintenance of digital content, including blogs, videos, infographics, and other marketing materials.
• Execute email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Collaborate with internal teams and external vendors to design and execute online marketing campaigns.
• Stay up to date with emerging digital tools and platforms, digital marketing trends, and strategies.
• Drive traffic to the website and other digital channels, ensuring increased visibility and engagement.
• Conduct keyword research, competitor analysis, and SEO audits to identify opportunities for growth.
• Manage online brand presence, ensuring consistency in messaging and alignment with business goals.

Other Requirements

• Proven 1.5+ years experience as a Digital Marketing Executive or similar role.
• In-depth understanding of digital marketing strategies and channels (SEO, SEM, PPC, email, social media, etc.).
• Proficiency in marketing software (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Experience with social media management and optimization across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Solid knowledge of SEO, keyword research, and Google Search Console.
• Strong copywriting and content creation skills.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Strong project management skills with attention to detail and ability to meet deadlines.
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Good to have

Not provided

About the Company