The primary function of the role is to take the lead in developing successful, long-term marketing strategies. The role demands to have in-depth marketing experience and a passion for digital technologies and work closely with different teams to ensure consistency through all marketing channels especially digital. Nourish and provide forward-thinking ideas to build and maintain a strong company web presence and to drive all digital marketing efforts to achieve our business objectives.
Skills
- Digital Marketing
- Google Analytics
- SEO
- SEM
- CRM
- Web Designing
- Analytical skills
- Project Management skills
- Team management
- Communication
- Leadership Skills
- Lead Generation
Requirements
- Job Role Marketing Manager -Digital Marketing
- Job Type Full Time
- Workplace Type Onsite
- Industry
Outsourcing and Offshoring Consulting
Secondary locations
Not provided
Responsibilities
Responsibilities:
- Build our marketing roadmap including lead generation, branding for all segments
- Manage all marketing channels (e.g. website, blogs, emails, all media including social) to ensure brand consistency
- Measure ROI and KPIs and prepare budget
- Develop specific campaigns to create and maintain high levels of customer interaction
- Oversee our social media accounts, Manage and improve online content, considering SEO and Google Analytics
- Forecast sales performance trends and act proactively to increase our market segment
- Liaise with Product and Sales Head from all division to increase client satisfaction through cohesive strategies
- Motivate digital marketing team to achieve goals
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments and liaise with system team for better outputs
Duties:
- Daily/monthly/Quarterly operational and strategic responsibilities
Other Requirements
Qualifications & Requirements
- Education: Any degree in (Preferably Marketing, Digital technologies) or relevant field with minimum 50%
- A Master degree in Business management is preferred as this role is expected to manage the Digital Division
- 12+yrs of experience in Marketing in the Senior Management Profile with Digital specialization
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channel's function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design, Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills
Good to have
Not provided
About the Company
A world where outsourcing meets excellence – welcome to HTIC Global!
We stand as a beacon of excellence in the outsourcing landscape of Dubai, UAE. Renowned for our commitment to quality & client satisfaction, we take pride in being one of the best outsourcing company in the UAE region. With a dedication to delivering exceptional services, we have emerged as a trusted partner in sectors like - travel, aviation, financial consultancy, insurance, etc.