Join Khatabook as our Growth Marketing Manager and be the driving force behind impactful engagement programs that deepen client relationships and elevate their experience with our brand! In this pivotal role, you'll blend creativity with data-driven strategies to design, test, and scale marketing programs that truly resonate with our users. This is your chance to own initiatives that drive product engagement and fuel our business goals. If you’re ready to make a real impact in an entrepreneurial environment where innovation thrives, Khatabook is the place for you!

Skills

• Data Analysis
• Microsoft Excel
• Marketing

Requirements

• Job Role Growth Marketing Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry Financial Services

Secondary locations

About

Not provided

Responsibilities

● Ownership of planning, designing, and executing marketing initiatives that drive adoption of Khatabook’s Credit Product(s).

● Own the experimental testing design to uncover key insights and inform future campaigns.

● Develop segmentation models for retargeting key segments with experimental Lifecycle Offers and messaging.

● Build and execute campaigns, report on individual campaign results and bigger picture trends.

● Partner with program owners throughout Khatabook, to iterate and test different ways to communicate key messages.

● Document best practices in execution and reporting that will serve as a model for partner teams.

Other Requirements

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• BA/BS degree with certificate of completion of studies required

Good to have

Not provided

About the Company

Founded in January 2019, Khatabook is the world's fastest-growing Saas company. It has become India's leading business management app for MSMEs with 13 languages & 50M+ downloads in a remarkably short period of time.