Toonz Animation India
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Lead and oversee all digital marketing efforts in a fast-paced and dynamic environment as the Head of Digital Marketing. Develop and implement innovative digital strategies to drive brand awareness, lead generation, and customer acquisition. Manage a team of digital marketing specialists to achieve company goals and objectives.
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Digital Marketing Strategy:
· Develop and implement comprehensive digital marketing strategies aligned with the company's goals and target audience.
· Identify new opportunities for growth, expansion, and improved brand visibility across various digital channels.
· Monitor industry trends and stay updated on emerging digital marketing techniques and tools.
Social Media Management:
· Develop and implement social media strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
· Create engaging social media content, including graphics, videos, and written posts.
· Monitor and respond to user comments, messages, and inquiries on social media platforms.
· Analyze social media metrics and provide regular reports on campaign performance, identifying areas for improvement.
· Content Creation and Coordination:
· Collaborate with the creative team to produce compelling digital content that aligns with the brand's voice and messaging.
· Coordinate content creation schedules, ensuring timely delivery and adherence to quality standards.
· Optimize content for search engines and social media platforms to maximize visibility and engagement.
Analytics and Reporting:
· Monitor and analyze digital marketing campaigns, website traffic, and social media performance using analytics tools.
· Provide regular reports and insights to management, highlighting key performance indicators, trends, and areas of opportunity.
· Use data-driven insights to optimize marketing strategies, improve ROI, and drive continuous improvement.
Competencies: Digital Marketing Strategy, Social Media Management, Analytics and Reporting, Team Management, Problem Solving Skills, content creation and Coordination, Experience in various SEO and Digital Marketing Tools, written and communication skills.
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Toonz Media Group is a global leader specializing in creating top class entertainment content on various media and consumer platforms for kids and families across the world. With an incredible legacy of more than two decades in the industry, Toonz specialises in high quality content creation, production, distribution, digital media exploitation, licensing & merchandising, gaming, AR/VR & other emerging technologies, and animation academics. With industry veterans from around the world in the global leadership team, Toonz Media Group believes in going that extra mile to ‘Entertain the World’.