We are seeking a skilled Digital Marketing Manager with 2 years of experience to manage and optimize our paid advertising campaigns. The ideal candidate will be responsible for planning, implementing, and analyzing ad campaigns across Google Ads platforms, ensuring optimal performance and ROI.

Skills

• Google Ads
• Google Analytics
• Communication
• Analytical skills
• Accuracy
• Attention to detail
• ROI
• Campaign Management
• Keyword Research
• Budget Preparation & Management

Requirements

• Job Role Digital Marketing Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry Human Resources Services

Secondary locations

About

Not provided

Responsibilities

1. Campaign Management: Plan, create, and manage Google Ads campaigns across Search, Display, Video, and Shopping platforms.
2. Keyword Research: Conduct in-depth keyword research to identify high-performing keywords and negative keywords.
3. Ads Copywriting: Develop compelling ad copy and optimize creatives for better engagement and conversion rates.
4. Performance Optimization: Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and implement strategies to optimize results.
5. Budget Management: Allocate and manage budgets effectively to ensure maximum ROI within the allocated ad spend.
6. Analytics and Reporting: Use Google Analytics and Google Ads reporting tools to generate insights and prepare performance reports for stakeholders.

Other Requirements

1. Minimum of 2 years of hands-on experience with Google Ads.
2. Google Ads Certification is a plus.
3. Proficiency in Google Ads Manager, Google Analytics, and other ad performance tools.
4. Strong ability to analyze data and derive actionable insights.
5. Excellent verbal and written communication skills.
6. Detail-oriented with a focus on quality and accuracy.

Good to have

Not provided

About the Company