As a Digital Marketing Strategist, you will develop and execute comprehensive online marketing strategies to drive brand awareness and engagement. Utilize data-driven insights to optimize campaigns and identify new growth opportunities. Collaborate with cross-functional teams to deliver cohesive and effective digital marketing efforts.

Skills

• Digital Marketing
• Google Ads
• Google Analytics
• SEO
• SEM
• Analytical skills
• Problem Solving
• Attention to detail
• Communication
• Multitasking

Requirements

• Job Role Digital Marketing Strategist
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

1. Digital Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads, Facebook, LinkedIn, and email marketing.
• Ensure campaigns meet business objectives and deliver a positive ROI.

2. Performance Analysis and Reporting:

• Monitor campaign metrics and KPIs to evaluate performance and identify opportunities for improvement.
• Generate regular reports and dashboards using Google Analytics, Data Studio, or other tools to provide actionable insights.

3. SEO and Website Optimization:

• Perform keyword research, optimize website content, and recommend on-page and off-page SEO improvements.
• Analyze website traffic patterns and implement strategies to improve user engagement and conversions.

4. Social Media Strategy and Analysis:

• Track and analyze social media performance, audience behavior, and engagement trends.
• Provide recommendations to enhance brand presence and grow social media following.
• Client and Company Page Management

5. Market and Competitor Analysis:

• Conduct in-depth analysis of market trends, competitor activities, and industry benchmarks.
• Develop strategies to outperform competitors in digital marketing initiatives.

6. Conversion Rate Optimization:

• Conduct A/B testing on landing pages, ad creatives, and email campaigns to improve performance.
• Collaborate with the design and development teams to implement conversion-focused updates.

Other Requirements

• Preferred Bachelor’s degree in Marketing, Business Analytics , or a related field.
• A minimum of 1 year of hands-on experience in digital marketing and analytics.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and SEMrush.
• Expertise in analytics platforms like Google Analytics and Tag Manager.
• Solid understanding of SEO, SEM, and PPC strategies.
• Exceptional analytical and problem-solving skills with attention to detail.
• Strong verbal and written communication skills.
• Ability to manage multiple projects and prioritize tasks effectively.

Good to have

Not provided

About the Company

We are the leading web development company in Calicut, India. Since 2015, we have been diligently working on software development and providing affordable web solutions to businesses all over the world. We provide website design, mobile app development service, digital marketing and cloud development services as well. 

We have an extended team of professionals who are experts in different fields like branding, cyber security, and enterprise mobility services, which enables us to offer you a wide range of services that suit your needs and budget requirements. 

 We believe that it's not about how quickly we can develop a website for our clients, but the quality of service we provide. We handpick our team to ensure that they have the skills to provide this quality. We value long-term partnerships with our clients and are happy to help them achieve their goals as they grow.

 We understand that every business is different and to get the best results, you need to have a bespoke solution. So we offer personalized solutions for each client according to their requirements. 

Our team uses the latest technologies and trends to build websites that are not only visually stunning, but also highly functional and easy to use. We test each website extensively before launch to ensure that everything is working properly. 

At our company, we have a highly skilled and experienced team who are dedicated to providing the best possible solutions for our clients. We use the latest tools and technologies to develop custom software solutions that meet the specific needs of our clients. We also offer maintenance and support services to ensure that our clients can get the most out of their investment.