We are looking for a highly driven Performance Marketing Lead to take ownership of our digital growth strategies across multiple channels. The ideal candidate should have a strong grasp of social and search advertising, SEO, content marketing, marketplace ads, OTT ads, growth marketing, and account-based marketing (ABM). You will be responsible for planning, executing, and optimizing campaigns to maximize ROI, generate leads, and enhance brand presence.

Skills

• Google Ads
• LinkedIn Ads
• Youtube Ads
• SEO
• Content Marketing
• Google Analytics
• Communication
• Reporting
• Project Management

Requirements

• Job Role Performance Marketing Lead
• Job Type Full Time
• Workplace Type Onsite
• Industry Information Technology & Services

Secondary locations

About

Not provided

Responsibilities

1. Performance Marketing & Paid Advertising

• Plan, execute, and optimize Meta, Google, LinkedIn, TikTok, and YouTube Ads to drive leads and conversions.
• Manage PPC, display, retargeting, and shopping campaigns across different platforms.
• Optimize ad campaigns for CTR, CPA, ROAS, and customer acquisition costs (CAC).
• Run A/B testing on creatives, messaging, and audience targeting.

• Develop and execute SEO strategies to improve organic visibility and keyword rankings.
• Work closely with content teams to create high-impact blog posts, case studies, whitepapers, and video content.
• Implement technical SEO improvements, including site structure, page speed, and schema markup.
• Track and report on organic traffic, keyword performance, and search engine rankings.

• Manage performance marketing for Amazon, Flipkart, and other e-commerce marketplaces.
• Run and optimize OTT (Over-the-Top) advertising campaigns on platforms like Disney+ Hotstar, JioCinema, and MX Player.
• Monitor and analyze attribution models for OTT campaigns.

• Drive growth strategies, including referral programs, partnerships, and influencer collaborations.
• Use data-driven insights to scale performance campaigns.
• Identify new market expansion opportunities and develop strategies to acquire customers.

• Execute ABM campaigns targeting high-value accounts with personalized content and ads.
• Leverage LinkedIn Ads, email marketing, and CRM data for B2B lead generation.
• Work closely with sales teams to nurture leads and move them through the funnel.

• Track and analyze campaign performance using Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, and Google Tag Manager.
• Generate weekly/monthly performance reports and provide actionable insights.
• Optimize budget allocation across channels based on ROI analysis.

• Work cross-functionally with design, content, SEO, and development teams to implement performance-driven campaigns.
• Manage multiple projects, ensuring timely execution and delivery of marketing initiatives.
• Stay updated on emerging trends and platform updates in digital marketing.

Other Requirements

• 2-3 years of experience in digital/performance marketing.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Hands-on experience with SEO, content marketing, and growth hacking strategies.
• Knowledge of Amazon Ads, Flipkart Ads, and OTT campaign management.
• Experience with ABM strategies and B2B lead generation is a plus.
• Strong analytical skills with experience in Google Analytics, GA4, and data-driven decision-making.
• Familiarity with CRM tools (HubSpot, Salesforce), automation tools, and third-party analytics platforms.
• Proficiency in Excel, Google Sheets, and reporting dashboards.
• Excellent project management and stakeholder communication skills.

Good to have

Not provided

About the Company