We are seeking a results-driven and detail-oriented Email Marketing Specialist to join our growing marketing team. In this role, you will be responsible for developing and executing email marketing strategies that engage customers, drive conversions, and build brand loyalty. You will own the end-to-end process of email campaign management—from planning and design to deployment and performance analysis.
Skills
- Email Marketing
- Digital Marketing
- HTML
- CSS
- CRM
- Communication
- Project Management
Requirements
- Job Role Email Marketing Specialist
- Job Type Full Time
- Workplace Type Onsite
- Industry
Business Consulting and Services
Secondary locations
Not provided
Responsibilities
- Develop and implement email marketing campaigns to promote products/services and drive customer engagement.
- Manage email databases, list segmentation, and audience targeting.
- Design visually appealing email templates using tools like Mailchimp, Klaviyo, or similar platforms.
- Monitor and report on campaign performance (open rates, CTR, conversions) and optimize for better results.
- Conduct A/B testing to improve email effectiveness.
- Collaborate with content, design, and product teams to align email messaging with overall brand and campaign goals.
- Ensure all emails comply with industry best practices, privacy regulations (CAN-SPAM, GDPR), and accessibility standards.
- Stay up to date with email marketing trends and emerging technologies.
Other Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in email marketing or digital marketing.
- Proficiency with email marketing tools (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud).
- Strong analytical skills and experience with data-driven decision-making.
- Basic HTML/CSS knowledge for email formatting.
- Excellent written communication and project management skills.
- Familiarity with CRM systems and marketing automation workflows is a plus.
Good to have
Not provided
About the Company
PromptTech is a visionary organization empowering global small and medium enterprises with innovative technologies and expertise. We optimize operations, enhance customer experiences, and drive growth. Our commitment to quality ensures reliable services that exceed expectations. Our domain expertise lies in RetailTech, InsurTech, and Business Support Services.