We are seeking a highly skilled and results-driven Performance Marketer with a focus on Social Media Marketing (SMM) to join our dynamic e-commerce team. The ideal candidate will be responsible for developing, executing, and optimizing performance-driven social media campaigns across various platforms to increase brand awareness, drive traffic, and boost sales.

Skills

• Performance Marketing
• Social Media Marketing
• Budgeting & Forecasting
• Marketing Campaigns
• Creativity
• Communication

Requirements

• Job Role Performance Marketer
• Job Type Full Time
• Workplace Type Onsite
• Industry Retail

Secondary locations

About

Not provided

Responsibilities

1. Social Media Strategy: 

• Develop and implement social media marketing strategies aimed at increasing online sales, brand visibility, and customer engagement. 

• Collaborate with cross-functional teams to align SMM efforts with the overall e-commerce and marketing objectives. 

2. Campaign Management:

 • Plan, execute, and manage paid and organic social media campaigns across platforms like Facebook, Instagram, Twitter, and TikTok, 

• Create targeted campaigns to drive conversions, increase customer acquisition, and grow brand presence. 

3. Data-Driven Optimization: 

• Analyze campaign performance and user behavior. 

• Use A/B testing and other optimization techniques to improve KPIs, including CTR, CPC, and conversion rates. 

4. Budget & Spend Management: • Manage social media advertising budgets effectively, ensuring optimal spend allocation to achieve the best possible ROI. 

• Monitor and report on budget performance, adjusting as necessary to meet financial targets. 

5. Audience Targeting & Segmentation: 

• Leverage audience segmentation to create tailored campaigns aimed at specific customer profiles and behaviour. 

• Use social listening tools to gather insights and stay updated with trends in the market. 

6. Trend Monitoring & Innovation: • Stay updated with the latest trends in social media,  e-commerce, and digital marketing. 

• Continuously innovate and experiment with new tactics to improve overall marketing performance

Other Requirements

• Proven experience in performance marketing with a focus on Social Media Marketing in an e-commerce setting. 

• In-depth knowledge of social media platforms, paid ads. 

• Strong understanding of e-commerce KPIs, customer journeys, and conversion optimization. 

• Experience with budgeting and performance tracking for social media ad spend.

 • Creative thinking and excellent communication skills for crafting persuasive social media campaigns. 

• Ability to analyze data and draw actionable insights to optimize campaigns. 

Good to have

Bachelor's degree in Marketing, Business, or a related field.

About the Company