As a Brand Specialist at Koncepts Lab, you will play a key role in shaping and delivering brand strategies for our clients. You will act as the bridge between clients and our creative team, ensuring that copywriters and designers align their work with brand objectives and client expectations. This role requires a mix of strategic thinking, creative direction, and project management skills.

Skills

• Strategic Thinking
• Project Management skills
• Creativity
• Communication
• Client Relationship Management
• Storytelling
• Adobe Suite
• Canva

Requirements

• Job Role Brand Strategist
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

Coimbatore

About

Not provided

Responsibilities

• Brand Strategy ; Positioning: Understand client brands, market positioning, and target audience to ensure brand consistency across all creative outputs.
• Client Management: Communicate with clients to gather requirements, understand their vision, and translate it into actionable creative briefs.
• Creative Alignment: Collaborate with copywriters and designers to ensure messaging, visuals, and overall branding are aligned with the client’s objectives.
• Project Coordination: Oversee branding projects from concept to execution, ensuring timely delivery and maintaining high-quality standards.
• Market Research & Insights: Stay updated with industry trends, competitor strategies, and audience preferences to enhance branding strategies.
• Cross-functional Collaboration: Work closely with marketing, social media, and digital teams to ensure cohesive brand storytelling across all platforms.
• Quality Assurance: Review all creative materials before submission to ensure alignment with brand guidelines and client expectations.

Other Requirements

Experience: Minimum 3 years in branding, marketing, or a creative agency environment.

Skills:

-Strong understanding of branding, storytelling, and design aesthetics.

- Excellent communication and client relationship management skills.

- Ability to collaborate with and guide creative teams (copywriters, designers, and strategists).

- Strong project management skills with the ability to handle multiple clients and deadlines.

- Knowledge of branding tools and design platforms (Adobe Suite, Canva, Figma) is a plus.

Education: Bachelor/Master’s degree in Marketing, Branding, Communications, or a related field.

Good to have

Not provided

About the Company