We are seeking a highly skilled and results-driven Google Marketing Manager to lead our online advertising strategy through Google Ads, Google Search, Display, YouTube, and other Google Platforms. The ideal candidate will have a strong background in performance marketing, lead generation, brand awareness, and revenue growth through Google platforms. This role demands a deep understanding of Google Ads strategies, SEO, PPC, and data-driven campaign optimizations to maximize ROI and achieve business goals.

Skills

• Google Ads
• Communication
• Decision-Making
• Problem Solving
• Analytical skills
• Project Management skills
• Google Analytics

Requirements

• Job Role Google Ads Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

1. Google Ads Campaign Management:
   
• Plan, create, and optimize high-performing Google Ads (Search, Display, Video, Discovery, Performance Max) campaigns to drive maximum ROI.
• Continuously monitor, analyze, and optimize campaign performance through Google Ads Manager.
• Conduct A/B testing, optimize ad copies, and improve conversion rates.
2. Search Engine Marketing (SEM):
   
• Execute and optimize Search Engine Marketing (SEM) campaigns to ensure maximum reach, traffic, and lead generation.
• Leverage Google Keyword Planner, SEMrush, and other SEO tools to identify profitable keywords and minimize CPA.
3. YouTube & Video Marketing:
   
• Develop and execute effective YouTube ad campaigns for brand awareness, lead generation, and customer acquisition.
• Strategize YouTube SEO for better visibility and engagement.
4. Google Analytics & Data Insights:
   
• Utilize Google Analytics, Google Tag Manager, and Google Data Studio to track and measure campaign performance.
• Provide actionable insights based on data analysis to optimize campaigns and improve ROI.
5. Landing Page & Conversion Rate Optimization (CRO):
   
• Collaborate with the web development team to create high-converting landing pages.
• Continuously test and optimize landing pages to increase conversion rates.
6. Budget Management:
   
• Strategically allocate and manage Google Ads budgets to maximize ROI and minimize cost per acquisition (CPA).
• Provide weekly and monthly reports showcasing ad performance, ROI, and business impact.
7. Competitor Analysis:
   
• Perform regular competitor analysis to identify market trends, benchmark ad performance, and stay ahead in the digital space.
• Implement new strategies and innovations in Google marketing to outperform competitors.
8. Cross-Functional Collaboration:
   
• Work closely with the content, design, SEO, and product teams to align marketing strategies with business goals.
• Plan and execute integrated marketing campaigns across multiple platforms.

Other Requirements

• Expertise in Google Ads (Search, Display, Video, Discovery, Performance Max).
• Strong understanding of Google Analytics, Google Tag Manager, and Google Data Studio.
• Proficient in Search Engine Marketing (SEM), PPC Campaigns, and Google Search Console.
• Ability to execute high-converting campaigns that drive leads, sales, and ROI.
• Excellent understanding of YouTube Ads, YouTube SEO, and Video Marketing.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and project management skills.

Good to have

Not provided

About the Company

Technovalley Software India Private Limited is an advanced technology company actively seeking opportunities to explore the potential of Information Technology across different business domains. We are into IT Consulting, Research and Development, Software development services on E-governance, Mobile Computing, Embedded Systems, Angel Investments and Advanced Knowledge Services worldwide. 

 Headquartered in South India, Technovalley is a group of seasoned and experienced professionals who not only have decades of experience in various IT domains, but also possess multiple certifications from global IT Giants. The Advanced Knowledge Services division of Technovalley is planning to expand its operations in the Middle East (Qatar, UAE, Saudi Arabia) and Asia Pacific zone (Singapore) in association with Global Strategic Partners. 

 We believe in being in sync with the ever-evolving nature of technology by investing in talent, and by promoting futuristic ideas through our venture capital investment decisions. We're the authorised Training Partners of Microsoft, Oracle, Red Hat, IBM, VMware, LearnQuest, Prince2, Quint, ITIL, SAP, EDB, AWS, EC-Council, Pearson, Million Lights, etc