We are seeking a results-driven and strategic Sales and Marketing Executive to join our dynamic team in the messaging and communication platform space. This role will be responsible for driving business growth through targeted marketing initiatives, lead generation, client engagement, and sales conversion. You will play a critical role in positioning our messaging solutions to businesses, building relationships, and helping us expand our market presence.

Skills

• Sales
• Marketing
• Communication
• Lead Generation
• Client Relationship Management
• Negotiation

Requirements

• Job Role Sales and Marketing Executive
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

Sales Development & Execution

• Identify, pursue, and convert new business opportunities within target markets (e.g., SMEs, enterprises, tech partners).
• Build and maintain a strong sales pipeline through prospecting, cold outreach, and networking.
• Conduct product presentations and demos tailored to client needs.
• Negotiate contracts, close deals, and meet or exceed sales targets.

Customer & Market Insight

• Understand customer needs, pain points, and communication challenges across industries.
• Conduct competitive analysis and market research to stay updated on industry trends and identify opportunities.
• Gather feedback to inform product improvements and feature development.

Partnerships & Relationship Management

• Build strong relationships with clients, partners, and resellers to drive long-term business value.
• Collaborate with cross-functional teams to deliver seamless customer experiences and customized messaging solutions.

Reporting & Analytics

• Track, analyse, and report on sales performance and market responses.
• Use CRM tools and marketing analytics to optimize lead generation and conversion.

Other Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 0 - 1 year of experience in B2B sales and marketing, preferably in SaaS or communication platforms.
• Proven track record of achieving sales targets and delivering successful campaigns.
• Strong understanding of messaging technologies (SMS, WhatsApp, RCS, chat APIs, etc.) is a plus.
• Excellent communication, negotiation, and interpersonal skills.
• They may require to travel as they involve visiting clients, attending trade shows, and building relationships in person
• Proficiency with CRM tools (e.g., HubSpot, Salesforce) and marketing platforms.

Good to have

• Knowledge of CPaaS (Communications Platform as a Service) or similar technologies.
• Experience working with telcos, aggregators, or large enterprises.
• Ability to thrive in a fast-paced, tech-driven environment.

About the Company

The company started modestly in the year 2014, with a minimum infrastructure, we have served numerous clients from different sectors: corporate businesses, government agencies, political organization, non-governmental organization, academic institutions, individuals, religious, as well as professional bodies. Emphasizing on innovations and strategic progressions, Refined IT Solutions brings out solutions with an ever expanding pool of satisfied customers.

We have the infrastructure, platform, integration APIs and self-service applications together with Short-Code, Long code etc which enables our services to make it happen in a jiffy.