We are looking for a passionate and creative Digital Marketing Specialist with 2–5 years of hands-on experience to join our team. The ideal candidate will have a strong focus on Search Engine Optimization (SEO), a flair for video content creation (especially reels), and a deep understanding of digital trends and audience behaviour. You will play a critical role in enhancing our brand presence, improving organic reach, and driving engagement across platforms.

Skills

• Digital Marketing
• SEO
• Communication
• Content Creation
• Multitasking
• Google Analytics
• Google Ads

Requirements

• Job Role Digital Marketing Specialist
• Job Type Full Time
• Workplace Type Onsite
• Industry Information Technology & Services

Secondary locations

About

Not provided

Responsibilities

SEO & Content Optimization

*Conduct keyword research, on-page and off-page SEO.

*Optimize website content, blog articles, and landing pages.

*Perform regular site audits, track rankings, and generate performance reports using tools like Google Analytics, Search Console, Ahrefs, or SEMrush.

*Collaborate with developers and content writers to implement SEO best practices.

*Social Media & Video Marketing

*Create and edit engaging Instagram Reels, YouTube Shorts, and TikTok videos aligned with current trends.

*Plan and execute campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube.

*Monitor and analyze performance metrics to fine-tune content strategies.

*Content & Campaign Management

*Create compelling digital content including captions, creatives, blogs, and video scripts.

*Execute email marketing and lead nurturing campaigns using tools like Mailchimp or HubSpot.

*Work closely with designers, sales, and product teams to align marketing messages.

*Trend Monitoring & Innovation

*Stay updated with the latest digital trends, algorithm changes, and platform features.

*Experiment with new formats and content ideas to maximize reach and engagement.

*Communication & Collaboration

*Exhibit excellent written and verbal communication skills.

*Coordinate effectively with internal teams and external agencies to ensure timely delivery of campaigns and assets.

*Present campaign performance reports and growth strategies to stakeholders.

Other Requirements

*2–5 years of hands-on experience in Digital Marketing, with strong SEO expertise.

*Proficiency in digital tools like Google Analytics, Google Ads, Meta Ads Manager, Canva, Adobe Premiere Pro (or similar video editing tools).

*Strong experience in reel/video content creation and editing.

*Deep understanding of social media algorithms, content formats, and user engagement tactics.

*Up-to-date with the latest digital marketing trends and techniques.

*Ability to multitask, manage deadlines, and adapt quickly to change.

Good to have

• Google Ads or HubSpot certification.
• Basic knowledge of HTML/CSS or WordPress.
• Experience in influencer marketing or community building.

About the Company

Techware Lab has been creating amazing IT products and services for some of the world’s most innovative brands, government organizations and companies. Our 50+ team members include UI/UX design, mobile app and web development, digital solutions, cloud computing and marketing strategy.

Our services include Consulting, Strategy, UX/UI Design, Mobile and Software Development, Integration, Digital Marketing, Enterprise System Enablement, Support and Maintenance.

Techware Lab offers mobility and cloud solutions across industries, including Retail, Education, Healthcare, Pharma, Logistics, Financial Institutions, Manufacturing, Media and Entertainment. We provide solutions for multiple devices platforms – Android, iOS, Windows Mobile, Web and HTML5.
Techware Lab provides 360-degree IT services. From business strategy and design to development, marketing, analytics and product lifecycle management - we've got you covered.

Specialties
Digital Signage solutions, IOT, Mobility, UX/ UI Design, Strategy & Consulting, Digital Marketing, Enterprise Mobility, Mobile Engineering, Enterprise System Integration, Digital Transformation, Customer Feedback Solutions, Mobile Testing and Web solutions.

Reach out to us for your IT requirements

Mobile Technologies:
->Android, iOS, J2ME, Black Berry, Symbian, Brew, GPS Tracking etc.

Web Development Technologies:
-> PHP, Asp.Net, MySQL, Word Press, Smarty, Drupal, Magento, Joomla, Os Commerce, OpenCart, X-Cart, OS Date, CakePHP, Code Igniter, Ajax, CSS, Jquery, Java Script, Flash, HTML, MVC etc.

Designing & Creative:
-> Photoshop, CS3/4/5, Flash, HTML, DHTML, Ajax, CSS, Java Script, HTML5

Digital Marketing:
->On Page SEO, Off-Page SEO, SMO, Link Building, PPC, Email Marketing, Content Writing etc