Our dynamic and data-driven marketing team is seeking a highly motivated Performance Marketer to spearhead our lead generation efforts across Meta and Google platforms. This role is pivotal in driving our student acquisition strategy, focusing on measurable outcomes and optimizing for efficiency and quality. The ideal candidate will be a strategic thinker with a hands-on approach to managing 360-degree digital marketing campaigns, with a deep understanding of lead generation funnels, from initial impression to qualified lead.

Skills

• Lead Generation
• Performance Marketing
• Google Ads
• Meta Ads
• Analytical skills
• Communication
• Collaboration Skills
• Bid Strategies

Requirements

• Job Role Performance Marketer
• Job Type Full Time
• Workplace Type Onsite
• Industry Education

Secondary locations

About

Not provided

Responsibilities

• Lead Generation Strategy: Develop and execute comprehensive lead generation strategies across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) to achieve and exceed lead volume and quality targets.
• Campaign Management: End-to-end management of performance marketing campaigns, including campaign setup, ad creation, budget management, bidding strategies, and continuous optimization.
• Performance Optimization: Obsessively monitor and analyze campaign performance metrics, with a laser focus on optimizing for a low Cost Per Result (CPR) and Customer Acquisition Cost (CAC).
• Qualified Lead Focus: Implement strategies to not only generate a high volume of leads but also to ensure a high percentage of qualified leads that convert effectively through the sales funnel.
• A/B Testing & Experimentation: Conduct rigorous A/B testing of ad copy, creatives, landing pages, and audience targeting to identify and scale winning combinations.
• Data Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs), providing actionable insights and recommendations to stakeholders.
• 360 Digital Marketing Integration: Collaborate with the broader marketing team to ensure performance marketing efforts are aligned with and integrated into our overall 360-degree digital marketing strategy, including SEO, content marketing, and social media.
• Market & Competitor Analysis: Stay at the forefront of the latest trends and best practices in performance marketing and the competitive landscape to identify new opportunities.

Other Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of hands-on experience in performance marketing, with a proven track record of successful lead generation campaigns on Google Ads and Meta Ads.
• In-depth knowledge of Google Ads and Meta Ads platforms, including advanced targeting and bidding strategies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Demonstrable experience in managing and optimizing budgets to achieve a strong return on investment (ROI).
• Solid understanding of conversion tracking, pixel implementation, and marketing attribution models.
• Excellent communication and collaboration skills.

Good to have

• Experience with Google Analytics, Google Tag Manager, and CRM platforms (e.g., Salesforce, HubSpot).
• Certification in Google Ads and/or Meta Blueprint.
• Experience in B2B and/or B2C lead generation.
• A creative mindset with an eye for compelling ad copy and visuals.

About the Company

Welcome to URBX Knowledge Park LLP, a dynamic hub of technical education and skill development. Our mission is to deliver quality education through innovative learning methodologies, fostering a vibrant learning environment. We are dedicated to producing skillful candidates who seamlessly integrate into the industry, contributing to its growth and innovation. Join us in shaping the future of education and empowering individuals for success.