The Marketing Manager is responsible for developing, leading, and executing the organisation’s overall marketing strategy to achieve business growth, brand positioning, and student enrolment targets. This role involves managing all aspects of marketing including digital, offline, branding, and team leadership to drive impactful results aligned with institutional goals.

Skills

• Communication
• Leadership Skill
• Interpersonal Skills
• Digital Marketing
• Monitoring
• Decision Making
• SEO Tools
• SEM

Requirements

• Job Role Marketing Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry Investment Management

Secondary locations

About

Not provided

Responsibilities

● Develop and implement comprehensive marketing strategies and annual plans to achieve business objectives, brand growth, and enrolment targets.

● Lead, manage, and mentor the marketing team, fostering a high-performance culture focused on results and continuous improvement.

● Design and oversee digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and performance campaigns to maximise lead generation and brand visibility.

● Plan and execute offline marketing activities such as institutional tie-ups, events, seminars, workshops, and outreach programs to enhance market reach.

● Build and manage the brand positioning and reputation through consistent messaging, storytelling, and integrated marketing campaigns across platforms.

● Conduct regular market research, competitor analysis, and consumer insights studies to inform strategic decisions and identify new opportunities.

● Develop and manage the marketing budget, ensuring optimal utilisation of resources for maximum ROI.

● Collaborate with academic, sales, operations, and placement teams to align marketing efforts with program offerings, student outcomes, and institutional objectives.

● Drive content strategy and oversee creation of impactful content, creatives, videos, and success stories for marketing channels.

● Establish and maintain strong relationships with schools, colleges, corporates, media, and strategic partners to build credibility and enhance market presence.

● Monitor, analyse, and report marketing performance metrics and KPIs to the management with strategic recommendations for improvement.

● Ensure compliance of all marketing activities with regulatory standards and brand guidelines.

● Drive innovation by adopting new marketing tools, automation platforms, and emerging trends to maintain market competitiveness.

Other Requirements

● Master’s or Bachelor’s degree in Marketing, Business Administration, or related field.

● Minimum 3-5 years in a managerial or leadership role, preferably in education, edtech, training, or service industries.

● Proven expertise in strategic marketing planning, brand management, and campaign execution.

● Strong knowledge of digital marketing, performance marketing, and offline marketing strategies.

● Demonstrated experience in leading and developing high-performing teams.

● Excellent understanding of market research, consumer behaviour, and branding.

● Strong analytical, problem-solving, and decision-making skills with a data-driven approach.

● Exceptional communication, leadership, and interpersonal skills.

Good to have

Not provided

About the Company

Welcome to Hexaarch - Your Gateway to Smart Asset Management!

Explore innovative solutions in Property, Wealth, and Asset Management tailored just for you. Invest today and enjoy returns from the very next day! 

  Why Choose Hexaarch?  

 Secure: Your data's safety is our top priority. We employ a robust 256-bit encryption mechanism provided by AWS and Azure, ensuring your information is always protected. 

  Trackable: With our advanced tools, easily monitor and manage your assets. We provide transparent and trackable solutions for efficient decision-making.

 Responsible: Committed to responsible data handling, we adhere to the highest industry standards and government regulations. Your trust is our foundation. 

Reliable: Hexaarch is your reliable partner in Property, Wealth, and Asset Management. Count on us for professionalism, trustworthiness, and unmatched service. 

 Cost-Effective: Experience cost-effective and customer-centric services. We optimize resources, ensuring high-quality service at competitive prices.

 Our Services: Asset Management: Global investment strategies with local expertise for optimal asset performance. Wealth Management: Expert financial consultants guiding you to exceed your financial goals. Property Management: Comprehensive services for residential and commercial properties. Land Development: Passionate about creating visionary lands and efficient projects. Overseas Services: Professional placement services for Indian and Overseas companies. Hospitality Services: Vast services covering facility management, hotels, tourism, and workspaces. 

  What Sets Us Apart: 

  -Customer-centric approach

  -Global investment strategies

  -Proven track record 

 -End-to-end property solutions

 Connect with us now and embark on a journey of financial growth and efficient asset management.