Technovalley Software India Pvt Ltd is seeking a results-driven and analytical Digital Marketing Strategist to lead the development and execution of integrated digital marketing campaigns for our EdTech offerings.

Skills

• Communication
• Digital Marketing
• SEO
• SEM
• Google Analytics
• A/B Testing

Requirements

• Job Role Digital Marketing Strategist
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

• Develop and manage integrated digital marketing strategies tailored for EdTech offerings (courses, certifications, webinars, etc.)
• Plan and execute campaigns across channels including SEO, SEM (Google Ads), email marketing, social media (Meta, LinkedIn), and affiliate marketing
• Optimize campaigns for maximum ROI and lead quality using analytics and performance tools (Google Analytics, GA4, etc.)
• Work closely with the content and design team to create engaging landing pages, blog content, ad creatives, and promotional material
• Monitor competitor strategies and industry trends to maintain Technovalley’s competitive edge
• Drive student acquisition, brand awareness, and customer engagement via organic and paid channels
• Conduct regular A/B testing and conversion rate optimization for landing pages and ad creatives
• Maintain and improve website SEO and user experience

Other Requirements

• Strong understanding of SEO, SEM, social media advertising, email marketing, and affiliate marketing.

• Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, Google Analytics (including GA4), and campaign management tools.

• Knowledge of marketing automation and CRM tools is a plus.

• Excellent communication, analytical, and project management skills.

• Ability to work independently and collaboratively in a fast-paced environment.

Good to have

Not provided

About the Company

Technovalley Software India Private Limited is an advanced technology company actively seeking opportunities to explore the potential of Information Technology across different business domains. We are into IT Consulting, Research and Development, Software development services on E-governance, Mobile Computing, Embedded Systems, Angel Investments and Advanced Knowledge Services worldwide. 

 Headquartered in South India, Technovalley is a group of seasoned and experienced professionals who not only have decades of experience in various IT domains, but also possess multiple certifications from global IT Giants. The Advanced Knowledge Services division of Technovalley is planning to expand its operations in the Middle East (Qatar, UAE, Saudi Arabia) and Asia Pacific zone (Singapore) in association with Global Strategic Partners. 

 We believe in being in sync with the ever-evolving nature of technology by investing in talent, and by promoting futuristic ideas through our venture capital investment decisions. We're the authorised Training Partners of Microsoft, Oracle, Red Hat, IBM, VMware, LearnQuest, Prince2, Quint, ITIL, SAP, EDB, AWS, EC-Council, Pearson, Million Lights, etc