We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives.

Skills

• Communication
• Google Ads
• CRM
• Analytical skills
• Strategic Thinking

Requirements

• Job Role Digital Marketing Manager
• Job Type Full Time
• Workplace Type Onsite
• Industry IT Services and IT Consulting

Secondary locations

About

Not provided

Responsibilities

Strategy & Planning

• Design, implement, and manage 360° digital marketing strategies for B2C and B2B campaigns
• Understand Technovalley’s core offerings and identify key digital growth opportunities
• Plan monthly performance campaigns aligned with admissions, sales, and branding goals

Performance Marketing & Analytics

• Execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms
• Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis
• Manage full-funnel performance, from impression to conversion and re-engagement
• Track KPIs and prepare weekly/monthly performance dashboards Lead Generation & Funnel Optimization
• Build high-converting landing pages in coordination with content/design/tech teams
• Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS)
• Segment and qualify leads based on program/category, region, and behaviour

Content & SEO Collaboration

• Coordinate with the content team for ad creatives, captions, SEO blog strategy, and video campaigns
• Monitor keyword trends and integrate SEO-SEM synergies into the overall digital plan

Cross-Functional & Stakeholder Collaboration

• Work with business heads, counselors, and tech teams to align marketing strategies with business targets
• Manage marketing vendors/agencies as needed for media buying, creatives, or performance audits

Other Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field
• Minimum 3 years of hands-on experience in performance marketing
• Deep knowledge of Google Ads (Search, Display, Video), Facebook/Meta Ads, LinkedIn Ads
• Proven experience in optimizing campaigns for CPL, CPA, and ROAS
• Strong command of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other analytics tools
• Familiarity with CRM systems (HubSpot, Zoho, etc.) and lead nurturing tools
• Proficiency in keyword planning, UTM tagging, retargeting, and A/B testing
• Excellent analytical, strategic thinking, and communication skills

Good to have

• Worked with EdTech / Certification / Higher Education brands
• Managed large-scale monthly budgets for lead generation and admissions
• Knowledge of landing page builders, automation tools, and heat mapping tools
• Awareness of cybersecurity, AI, or tech education domains is a strong plus

About the Company

Technovalley Software India Private Limited is an advanced technology company actively seeking opportunities to explore the potential of Information Technology across different business domains. We are into IT Consulting, Research and Development, Software development services on E-governance, Mobile Computing, Embedded Systems, Angel Investments and Advanced Knowledge Services worldwide. 

 Headquartered in South India, Technovalley is a group of seasoned and experienced professionals who not only have decades of experience in various IT domains, but also possess multiple certifications from global IT Giants. The Advanced Knowledge Services division of Technovalley is planning to expand its operations in the Middle East (Qatar, UAE, Saudi Arabia) and Asia Pacific zone (Singapore) in association with Global Strategic Partners. 

 We believe in being in sync with the ever-evolving nature of technology by investing in talent, and by promoting futuristic ideas through our venture capital investment decisions. We're the authorised Training Partners of Microsoft, Oracle, Red Hat, IBM, VMware, LearnQuest, Prince2, Quint, ITIL, SAP, EDB, AWS, EC-Council, Pearson, Million Lights, etc