The Animation Academy Marketing Executive will be responsible for driving enrollment (sales growth), brand awareness, and generating qualified student leads through effective online campaigns and targeted local-market activities. This role requires a blend of analytical skills for digital performance and strong interpersonal skills for on-the-ground execution.

Skills

• Digital Marketing
• Creativity
• Strong Analytical Thinking
• Organizational skills
• Communication

Requirements

• Job Role Marketing Executive
• Job Type Full Time
• Workplace Type Onsite
• Industry Animation and Post-production

Secondary locations

About

Not provided

Responsibilities

Digital Marketing

• Campaign Management: Plan, execute, and manage all digital campaigns, including SEO/SEM, email marketing, social media, and display advertising, with a focus on course enrollment and portfolio submission deadlines.

• Content: Coordinate the creation of engaging online content (e.g., student success stories, animation tutorials, faculty interviews, portfolio tips, infographics) and manage website updates for course offerings.

• Analytics: Monitor, analyze, and report on key performance indicators (KPIs) like website traffic, conversion rates (especially to application/enrollment), and ROI using tools like Google Analytics.

• Lead Generation: Optimize digital channels (e.g., lead forms, landing pages) to capture and nurture marketing-qualified leads (MQLs), primarily prospective students and parents.

Field Marketing

• Event Execution: Plan, organize, and attend local events, high school/college fairs, career seminars, and industry conferences to represent the academy and generate interest.

• Promotions: Coordinate and implement on-the-ground promotional activities, brand activations, and local partnership initiatives in specific regions, such as school presentations or art competitions.

• Sales Alignment: Work closely with the regional Admissions/Counselling team to ensure field activities directly support enrollment goals and provide them with necessary marketing materials (e.g., brochures, flyers, demo reels).

• Local Insights: Conduct market research and competitive analysis within the designated territory to understand local demand for animation skills and the offerings of rival institutions.

General

• Budget Management: Oversee and manage allocated marketing budgets for both digital and field activities, ensuring cost-effective lead generation.

• Collaboration: Liaise with in-house creative (animation/design students or faculty), admissions, and external agencies/vendors (e.g., printing companies, event organizers).

Other Requirements

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

• Digital Proficiency: Strong knowledge of digital marketing channels (SEO, PPC, Social Media, Email), marketing automation tools, and web analytics.

• Communication: Excellent verbal, written, and presentation skills for creating marketing copy, liaising with stakeholders, and engaging customers face-to-face.

• Organizational: Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines.

• Travel: Willingness and ability to travel frequently within the designated field territory for events and in-person meetings.

• Analytical Thinking: Ability to interpret data and campaign performance metrics to make data-driven decisions and optimize strategies.

• Creative: An eye for detail in marketing materials and the ability to contribute to creative campaign ideas.

Good to have

Not provided

About the Company